There is a Spotify playlist with songs about family, put together by the employees.
All these actions contribute to the feeling that visitors go home with: “We work at a great company, we feel connected and there is a sense of community.”
Promote your event with guerrilla marketing
Getting visitors excited about your event starts with the invitation and its promotion. A great opportunity to use surprising, out-of-the-box ideas. A few nice examples.
Moving race Perry Sport
Perry Sport Utrecht organised a moving race this year to celebrate the opening of their new location (100 metres away) in the Hoog Catharijne shopping centre. During the race, participants had to cover the distance as quickly as possible with a moving box in their hands. The times were recorded on a large scoreboard. A strong action that received a lot of media attention and resulted in a packed store.
Final joke for a detective
To promote the Utrecht International Comedy Festival 2017, an online campaign challenged everyone to come up with the final joke for a humorous detective film titled A Killer Joke. The goal brazil telegram data 30 million was to create involvement, gain media attention and of course attract visitors. Result: the festival was sold out.
An 'inspiration box' was the invitation for an inspiration meeting about marketing and branding of hospitals. The Dutch Hospital Association sent its members this striking box (with peppermints and a leaflet) as an alternative to the letter and e-mail that was often sent in the past. The idea was also that this mailing would remain on the desk of the recipients as a reminder. It worked! There were twice as many registrations as at previous events.
There are countless creative possibilities. From entertaining to teasing, from activating to co-creating. The most striking discoveries often yield free publicity. By using unusual communication tools you stand out even more.
Measuring the results of a guerrilla marketing campaign
How you measure the results of your campaign depends entirely on the goal. What results did you want to achieve? Happy visitors? Press attention? A sales pitch? Product sales? Generating a sample or quote request? Only when you have that in mind can you inventory the results.