What is copy? In an article about copywriting examples, a description could not be missing. Copywriting is a writing technique that seeks to connect with the desires and emotions of the target audience. To do this, resources such as news associated with the brand, statements, advice, stimulation and determination of emotions are used. As well as the selection of prospects that allow us to easily identify the brand so that potential buyers can connect through a simple text.
Table of Contents
The importance of the headline
The introduction
Word games
Irony
Product specifications
Conviction
Great deals
Call to action
Summary
Rank
Create stories
Emotions
Sensory adjectives
Order
Multimedia content
Homepage
Trendy phrases
Design
Reverse the sentence
Comparisons
Obviously, to generate copywriting, you need to have korea whatsapp number persuasive ability and a lot, but a lot, of creativity. For this reason, here are 20 examples of copywriting so you can get inspired to generate your own creative copy.
The importance of the headline
If the title is not powerful or compelling enough, the potential buyer will not feel inspired, much less clear about the product or service being offered. For this reason, focusing on the title is one of the main aspects of copy design.
A clear example of this is the copy of Fizzle, an American startup company, which states: “Earn a living independently doing something you care about.” This is a common sentiment among entrepreneurs, so it is undoubtedly a phrase that connects.
fizzle copywriting examples
The introduction
In this copywriting example we see the importance of the introduction. In it we let the consumer know what the product or service we offer is about. It is a simple but very complete sentence. As evidenced in the example of the Dropbox introduction: “Keep all your files organized without interrupting your workflow.”
Dropbox copywriting examples
Word games
A creative option that could not be missing from this list of copywriting ideas and examples is to create wordplay. These can be with phrases that represent the brand, a well-known product, or even the name of the company. A clear example of this is the company FedEx, which, although it does not use its name in the wordplay, uses that of its competitor UPS, with the homophone 'oops': “The only word we don't have in the dictionary is 'oops'.”