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AVG/GDPR: the new privacy law has now really come into effect
On May 25, the General Data Protection Regulation (GDPR) came into effect. Are you fully compliant or are there still loose ends that need some attention? We shared our process around the privacy legislation (including stumbling blocks). But what is important: after May, the GDPR is not over. It is about monitoring and enforcement, now and in the future.
Therefore, make sure that your privacy statement is in order. And at least as important: make sure that it is understandable for everyone (not just lawyers). Because the GDPR is quite complicated in some areas if you are not legally savvy. Fortunately, Mariko Naber wrote a practical step-by-step plan for webshop owners . The points of attention that you as a digital marketer should keep an eye on include collecting data, https forms, processor agreements and updating cookie policy and privacy statement. Things that you should of course have done already, but that remain important now.
To recap:
Also read: Chatbots: the most interesting iran telegram data applications for your organization
GDPR at Frankwatching: the steps & pitfalls
This is how your privacy statement is GDPR-proof
GDPR: How to make your privacy statement understandable [5 tips]
Get your webshop ready for the AVG/GDPR [handy action plan]
The GDPR points of attention for digital marketers
facebook analytics
In addition to the Cambridge Analytica scandal, Facebook was also marked by declining reach this year . Facebook prioritizes posts from users’ friends and family, while content from companies received less priority. The type of content you post is also important. Engagement and user conversations under your posts are good indicators of success. To achieve this, you should (once again) create content with the primary goal of helping the reader. In addition, hooks can also give your reach a significant boost – provided you get the timing right.
While organic reach has dropped dramatically for most business pages, this is not the case for ads. If you are not yet advertising on Facebook, it is a good idea to look into this. You can create specific ads, but you can also promote your regular posts. Read this article to find out what the difference is between the two and which one best suits your goals. However, you cannot simply be sure that your ad will be accepted: Facebook regularly rejects ads. It is good to know what Facebook's review process looks like to prevent your ads from being rejected.