Influencer marketing: how to start your strategy?
Posted: Mon Dec 23, 2024 8:33 am
More than just a fad, influencer marketing is here to stay. They are the new stars of consumers and, without a doubt, the new allies of brands for their business strategies. At Uzink , marketing consultants, we know that their importance goes beyond the retail sector and also breaks the online barrier. That is why, in this article, we will try to share keys to understanding the importance of influencer marketing and how to start designing a successful strategy .
Table of Contents
Does influencer marketing really work?
Why are influencers so important in your strategy?
How much does it cost to collaborate with influencers?
What should be taken into account before designing an influencer marketing strategy?
Which sectors is influencer marketing suitable for?
Does influencer marketing really work?
39% of companies will increase their influencer marketing budget in 2018. According to a report prepared by an American consultancy firm, this intention demonstrates the success of the strategy. 98% of korean mobile number respondents consider that the actions previously developed have been effective. The data confirms Uzink's experience. All marketing actions designed in collaboration with influencers have amplified the impact and engagement with users.
Why are influencers so important in your strategy?
It is the new word of mouth. We know that traditionally consumers prefer to trust the opinion of a friend or family member. Today, the most valued recommendation is given by popular influencers on social networks. The fundamental difference is that they are sending a message to thousands of people, they enjoy great credibility and, in addition, they guarantee levels of participation that are practically impossible for a corporate profile. The proximity of influencer marketing is undeniable.
How much does it cost to collaborate with influencers?
The rates for collaboration with influencers can vary significantly depending on the sector, popularity and level of engagement. We should not assume that it will only be profitable if we directly hire those with the largest number of followers. Sometimes, selecting influencer profiles specialised in specific niches is more positive and allows for more successful brand connections.
Table of Contents
Does influencer marketing really work?
Why are influencers so important in your strategy?
How much does it cost to collaborate with influencers?
What should be taken into account before designing an influencer marketing strategy?
Which sectors is influencer marketing suitable for?
Does influencer marketing really work?
39% of companies will increase their influencer marketing budget in 2018. According to a report prepared by an American consultancy firm, this intention demonstrates the success of the strategy. 98% of korean mobile number respondents consider that the actions previously developed have been effective. The data confirms Uzink's experience. All marketing actions designed in collaboration with influencers have amplified the impact and engagement with users.
Why are influencers so important in your strategy?
It is the new word of mouth. We know that traditionally consumers prefer to trust the opinion of a friend or family member. Today, the most valued recommendation is given by popular influencers on social networks. The fundamental difference is that they are sending a message to thousands of people, they enjoy great credibility and, in addition, they guarantee levels of participation that are practically impossible for a corporate profile. The proximity of influencer marketing is undeniable.
How much does it cost to collaborate with influencers?
The rates for collaboration with influencers can vary significantly depending on the sector, popularity and level of engagement. We should not assume that it will only be profitable if we directly hire those with the largest number of followers. Sometimes, selecting influencer profiles specialised in specific niches is more positive and allows for more successful brand connections.