As tempting as it is to try to get an appointment from a single ad, it is unlikely to work. While conversions are the ultimate goal, few people will take action the first time they see your ad. Conversions usually only happen after someone has seen your business and offer more than once.
People on LinkedIn aren’t actively looking to buy something. They’re there to network, consume valuable content, and connect with interesting people. Your ads are an interruption to that experience. That’s why you need a scroll-stopping ad that captures your audience’s full attention. But even then—if you do manage to capture their attention—don’t expect them to convert to an appointment right away. After all, they don’t know your company yet, because this is their first introduction. It takes time for them to trust your brand or make time for a conversation.
A perfect LinkedIn Ads funnel
Building a perfect LinkedIn Ads funnel starts with mapping out the order of your LinkedIn buy bulk sms service campaigns, spread across the customer journey. This process involves attracting and warming up a cold audience to converting them into warm, interested leads and ultimately loyal customers.
The process of building a funnel includes:
Choosing the Right LinkedIn Campaign Objectives
Targeting the right audience. If all goes well, you have a concrete idea of which audience you want to reach
Using the right ad types that are shown at the right time. In this article I share some useful tips for that.
Awareness consideration conversion