The power of humor in marketing
Table of Contents
Why is it positive to use humor in marketing?
A couple of examples of humor in marketing: subtle and creative.
Who got it?
What do most of the viral videos that are successful on the Internet have in common? Indeed… A lot of humor! We think of all those videos that spread like wildfire and that reach us through all kinds of social networks: babies, kittens, falls, politicians making mistakes, various memes… Why are they so popular? At Uzink, specialized in strategy consulting , we want to delve a little deeper into the power of humor in marketing. And bringing a smile to our client's face can become a great business strategy .
Why is it positive to use humor in marketing?
It is scientifically proven. Laughter reduces stress hormones, increases serotonin, activates the immune system, improves oxygenation... In short, laughter has the power to make us feel happier. In fact, the korean number phone simple act of smiling, even if we don't feel the emotion, manages to trick our brain. And it is for this reason, for the pure pleasure it brings us, that all humans look for something that makes us feel better.
What if it was your company that could generate that moment of happiness in your customers?
What if it was your brand that was associated with those moments of well-being?
This is the great power of humor in marketing.
A couple of examples of humor in marketing: subtle and creative.
We started by talking about the great success of some viral videos to illustrate how people seek out humour. However, when we want to use humour in marketing we will have to do so while respecting the brand image, adjusting to our target audience and taking into account many other strategic aspects. It is not an easy task. In fact, few companies have done it successfully to date.
Who got it?
Actimel has used humour in its latest advertising campaign “A por el día” with a series of spots that show the day of a teacher, a farmer or a bricklayer with a very positive attitude.