The corona crisis. It plays a role in almost everything we do at the moment. This also applies to marketing. Many companies are cutting back on marketing budgets because they are not allowed or able to sell their products or services. However, the current situation offers more opportunities than you think. Now is the time to start advertising on social media. Why? I will explain it to you in this article.
As an agency, we work for many different industries, some hit harder by the coronavirus than others. While phone number library some clients decided to cut back on their marketing budget because they were only operating at 5% of their normal turnover, other clients opened up their budget because they saw opportunities.
From that moment on, we started to keep a closer eye on all campaigns. In a period like this, it is guesswork in advance about the impact this will have on your campaigns. However, over time we saw some very interesting data. For one client, the lead prices of Facebook lead ads dropped by 85% and the cost per 1,000 impressions (CPM) by 65% compared to last year. Of course, campaigns are optimized and improved, but a difference as big as this… There has to be more to it!
Time spent on social media increased by 34%
The most important factor for the success of your campaign is the presence of your target group. If you cannot reach them, there is no chance of success. So the question is: what about the online media use of the consumer during the corona crisis?