The Teatro Circo Price in Madrid was in full swing today, June 12th: the third edition of Womenalia Inspiration Day , the Womenalia gathering for professional women... also attended by men. An intense day of presentations, workshops, and lots and lots of networking . On the table in the morning sessions: the role of women in senior management, how to sell more by communicating in the feminine, how to confront and overcome failure and fear, and how to dare to take the next step in your professional career, among other topics.
"If you are not born with wings, do nothing to stop them from buy bulk sms service growing," by Coco Chanel . The day opened with a video about the origins and development of this woman: a moving journey through the life of the girl who grew up within the walls of an orphanage and became a revolutionary in the world of fashion, an icon of an entire era.
“The secret to success? Being passionate about what you do, even if it's just taking inventory. And making your family the pillar of balance,” said José María Álvarez-Pallete, CEO of Telefónica , who opened his speech by acknowledging: “You understand how women in senior management feel when they arrive at a place like this and are clearly in the minority.”
“We must set clear, realistic, and measurable goals” : the anti-crisis recipe of Rosa García, president of Siemens Spain , whose positive spirit has gone far beyond. “You can't live in constant depression; you have to celebrate successes, no matter how small.” And a warning against the self-harm that is sometimes so prevalent: “Be yourself and accept that no one is perfect .” Her greatest lesson in senior management: the need to fight the sin of arrogance. And she advised: “If being a woman is a problem in your company, let her. In many others, it isn't.”
“In key decisions, think about yourself, listen to yourself: don't let anyone influence you,” said María Ángeles Martí, vice president of Airbus , who also warned of the need to recover the values of honesty, integrity, and hard work in all areas of life, not just the professional. For Martí: “ The biggest mistake is being afraid: to say what you think, what you want. You have to overcome it .”
“Communication in the feminine only works if it includes men,” by Gemma Cernuda, CEO of Peix&Co . Cernuda outlined the keys to communicating in the feminine, in a market where women make 80% of consumer purchasing decisions: the need to avoid perpetuating stereotypes, being aware that women are experts at detecting product errors, that in a communication campaign, men respond to the “what” and women to the “why,” highlighting attributes of sustainability, simplicity, aesthetics, etc.
“Failure is just part of a process. Gain perspective and accept as your greatest success believing in yourself: knowing that if you fall, you'll get back up,” said Pilar Jericó, president of Be-up , who taught us not to consider obstacles as a limit, but to awaken self-love as a weapon against fear and the “you can't.” Her keys to overcoming failure and the environment: open yourself to learning, play with reality, be yourself, strive to overcome obstacles, distance yourself from your failures, believe in yourself, and fall in love with your fragility. “Only between.