One of the easiest ways is to conduct sales training buy phone number list periodically, but there are several problems associated with in-person training. Basically, it requires employees to be absent from work and attend seminars and conferences. So, whenever there is an update or change in the product, the sales team must be absent from work, which leads to a decrease in sales.
However, as technology advances, it has become easier for sales reps to gain insight into products, company policies, etc. Teams willing to invest in technology to train and develop sales are 57% more effective than their competitors who are not willing to make such investments. Task Drive Report .
So, if you are planning to invest in sales training technology for your business, then you should focus on installing an LMS application. Now, you must be wondering how an LMS can help you in sales training. Let’s understand it below.
Why You Need an LMS for Sales Training
In today’s competitive world, it is important to stay ahead of the competition, and to do so, you need the right skills and knowledge. In the previous blog, we discussed the LMS application and how it helps in creating and delivering training programs for different types of businesses. We also discussed how you can benefit from integrating LMS into CRM.
But who all needs training within the organization?
New employees: To understand your business's products and services. When they have extensive knowledge, they will be able to sell faster.
Existing Employees: It is very important for a sales representative to be up to date with the product and provide accurate information to their customers.
If you see the work we all do, doing manual teaching is a daunting task. Also, with distance learning, people are more accustomed to a learning environment that provides more flexibility and convenience.
With a robust LMS application, you can not only streamline your sales training, but also perform a range of time-consuming activities and improve productivity.
Some of the benefits of using an LMS for sales training include:
It centralizes all your sales-related information on a single platform. Everyone from your sales reps to managers can access it anytime, anywhere. It also minimizes the risk of losing important information.
It provides sales reps with various training models – audio books, infographics, process videos, etc. Your sales reps can access the content and understand the concept on their own. This promotes self-directed learning, which seems to be the need of the hour.
This will help you in delivering customized training programs. For example, as a manager, you may find that some people in your team are unable to communicate with your customers, while some lack product knowledge. You can create courses for both soft skills and product overview training and deliver them accordingly. You can also create courses by integrating images, videos, infographics, quizzes, etc. to make them more engaging.
It includes gamification programs. To keep your sales reps motivated and engaged, you can award points, badges, etc., which opens the door to healthy competition with other students.
It reduces disruptions. Your sales reps can easily get back to work using web-based training programs. This offers greater convenience, allowing you to attend classes on time. Even if they miss the lectures, you can record the sessions and pass them on to your sales reps.
This allows you to generate actionable insights. With LMS, sales managers can track their team’s performance, create reports on their progress, and provide valuable feedback.
Different Ways to Use LMS for Sales Training
You can share knowledge with your sales team by providing different types of training that not only helps them develop their skills but also contributes to their overall growth. Using an LMS, you can
Provide product training:
Customer training (1)
Most often, sales reps do not have complete information about the product. With sales training in LMS, you can provide product training so that reps can receive comprehensive information.
All sales processes, product information and sales recommendations can be easily updated in the content library. Sales representatives can check them at any time. In addition, whenever a product update occurs, the content can be easily updated and representatives are informed in a timely manner.
Conduct training in skills:
Soft skillsSelling is certainly a complex task. With a sales LMS, managers can record their sales pitches and upload them to a content library so teams can learn how to sell effectively.
In addition, representatives can record their speeches and send them for review. Managers will be able to provide feedback that will help them in further improving their sales. In this way, representatives will be able to properly communicate with customers while explaining the product.
Enable game-based learning:
gamifiedTo make your learning more fun, interesting and competitive, you can use game-based tasks to increase student engagement and motivation.
Using an LMS for sales, you can add interesting elements like points, credits, rewards, badges, etc. to the training stages. You can also run weekly competitions and show who has achieved their training goals within a set period of time. This will motivate the salespeople to complete the courses on time.
Vtiger will be launching the LMS feature very soon which has all the features required to conduct sales training smoothly. It is integrated with various modules such as concepts, questions, exercises, etc. which will definitely help your employees to learn better.