Communication: the bridge to the outside & inside

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The third pillar, communication , is key to making a company's values ​​and strengths visible as an employer. Communication connects the two previous pillars and ensures that employer branding messages are communicated consistently and credibly – both internally and externally. Authentic employer branding leverages communication channels to bring culture and expertise to life and give potential candidates a clear insight into the work environment.



communication as an employer branding factor means
Design integrity: Visual consistency in line with the corporate design is essential. Employer hungary phone number data branding communication must aesthetically fit the brand while simultaneously conveying culture and expertise.

Targeted campaigns and social media: Employer branding campaigns and social media presence ensure visibility and attractiveness. Authentic testimonials from your own team and success stories authentically present the positive aspects of the company.

Strengthening the candidate experience: Detailed planning of the candidate journey and creation of targeted job descriptions are key building blocks for a positive experience during the application process.

Content formats and media diversity: Owned media, paid and earned media in the form of social media, websites and targeted recruiting ads ensure comprehensive communication and reach a broad audience.



Good communication conveys the company's identity as an employer to the outside world, thus building the necessary trust among potential candidates. Brand consistency —that is, the alignment of all statements and content with the corporate identity—is crucial here. Employer branding can only be successful in the long term if culture and competence are communicated credibly and consistently. Employer benefits serve as a proof of concept or as an "extra" for candidates in communication and are not the actual unique selling proposition (USP). For example, continuing education programs demonstrate the competence pillar, remote working reinforces the culture, and free parking is a nice perk.