The two speakers demonstrated
Posted: Mon Apr 21, 2025 4:55 am
Content campaigns: Sleepless with IKEA
Content campaigns can be created and implemented based on the content strategy and the content pyramid. A prerequisite for successful campaigns is, of course, a well-structured editorial plan that details the planned content on the various channels on specific days (and times).Content campaign: timeline
what such a (hero) content campaign might look like using a vietnam cell phone number list Twitter campaign from IKEA France. The furniture store discovered that a large number of people apparently couldn't sleep at night and were passing the time with #insomnia tweets. IKEA then launched a campaign against insomnia in Paris. Between 1:00 a.m. and 5:00 a.m., three tweets tagged with the hashtag #insomie (sleeplessness) were selected. Users received a new mattress delivered to their homes that same night. The campaign quickly became known beyond the borders of Paris. IKEA thus successfully tapped into a particularly targeted audience.
Break. Quickly jot down the last few notes in my smart notebook. Tweet a quick bit about the great presentation. With my caffeine batteries recharged, I join Thomas at the booth. Together, we answer numerous questions and demonstrate the diverse possibilities of the XOVI Suite.
Content campaigns can be created and implemented based on the content strategy and the content pyramid. A prerequisite for successful campaigns is, of course, a well-structured editorial plan that details the planned content on the various channels on specific days (and times).Content campaign: timeline
what such a (hero) content campaign might look like using a vietnam cell phone number list Twitter campaign from IKEA France. The furniture store discovered that a large number of people apparently couldn't sleep at night and were passing the time with #insomnia tweets. IKEA then launched a campaign against insomnia in Paris. Between 1:00 a.m. and 5:00 a.m., three tweets tagged with the hashtag #insomie (sleeplessness) were selected. Users received a new mattress delivered to their homes that same night. The campaign quickly became known beyond the borders of Paris. IKEA thus successfully tapped into a particularly targeted audience.
Break. Quickly jot down the last few notes in my smart notebook. Tweet a quick bit about the great presentation. With my caffeine batteries recharged, I join Thomas at the booth. Together, we answer numerous questions and demonstrate the diverse possibilities of the XOVI Suite.