To know your users precisely and to align content and UX strategies with these insights, you need a lot of data, especially on browsing behavior. This data then needs to be analyzed and correlated. For this, Norman Nielsen recommends rascasse.com , an AI-based audience intelligence service. The company analyzes online behavior and tracks target groups across various channels. It provides data on
DemographicsLocation (reducible to postal code)
In addition, areas of interest can be identified at the postal 1000 cell phone number list code level, for example. This shows, for example, which pages users in a postal code are still fans of if they follow page XY.
Conclusion : The right mix of browsing behavior, personal data, and physical requirements can create personalized navigation. This can make a significant contribution to increasing conversion rates.
No mobile users without page speed
This isn't new information; we know it from our own mobile browsing behavior: If a page takes more than a few seconds to load, we're gone – and most likely won't return. Slow loading times are a real traffic and conversion killer. The reasons can be varied, including large image files or a lot of code.
Incidentally, page speed has been a ranking factor for mobile since July 2018. More and more users are using mobile devices. If you want to stay ahead of the game, you MUST ensure that your website is quickly and easily accessible on mobile devices, even if the available bandwidth leaves something to be desired. What solutions are available?