Voice, Audio & Podcast:
Voice – it's one of the terms in online marketing that comes up again and again at the Online Marketing Conference. Its relevance continues to grow and should definitely be considered in content marketing. Daniel Sprügel , who hosts the successful podcast Sports Maniac , agrees.
Podcasts are on everyone’s lips – but what exactly makes a successful podcast?
To conduct successful marketing, marketers must internalize guangdong cell phone number list one thing: Consumer behavior is changing . In the age of content on demand , it is the consumer who decides when they want to consume what content and in what format. Access to audio content is becoming increasingly easier thanks to evolving technologies. These include:
Assistants & Apps
Networked household appliances
The rapid spread of smart speakers should make every marketer sit up and take notice. 20 million Alexa devices were sold during Christmas 2017 alone. Currently, there are over 150 million smart assistants in households worldwide. The first smart speakers launched in the US in 2015 and in Germany in 2016. Since then, over 150 million devices have been sold. This represents a higher market penetration than the smartphone achieved at the time.
This is no surprise, as verbal communication is much more convenient than the cumbersome typing on a small smartphone display. Voice commands can be formulated quickly, leaving the user's hands free for other tasks.
Many everyday purchases are already being made via voice search. These include: