Growth Strategies for SMEs in the New Year
Posted: Mon Dec 23, 2024 9:36 am
What should you focus on next year and what should your business plan look like to drive growth? Let's take a look at the most relevant, simple and effective growth strategies and initiatives for SMEs.
Strategy 1: Get more people to subscribe to your emails
The more people who subscribe to your emails, the easier it is to attract a target audience interested in your brand. By building personalized relationships with prospects and customers, you reduce both your dependence on conventional marketing channels and your advertising spend, and can foster a new kind of customer loyalty.
Good news for business decision makers: Email marketing can generate a $36 ROI for every dollar spent . Surprisingly , 49 percent of customers look forward to receiving promotional emails from their favorite brands. No other marketing channel has such high ROI and engagement.
So how can you get more people to subscribe to your emails?
Identify the core needs of your target audience.
Create a lead magnet that addresses one of these core needs and provides an japan business mailing list immediate solution. For example, if you run a real estate company, you could offer a free report on the top real estate trends or the best investment ideas.
Create a landing page for the lead magnet with a form that interested parties can fill out.
Place the lead magnet on the homepage of your website.
Increase the number of visits to this landing page through organic (free) and paid social media and email marketing.
Also engage in content marketing. This involves regularly producing helpful content for your target audience and promoting it on social media and in email campaigns.
If you make this process an integral part of your marketing strategy, your email list will continue to grow.
Strategy 2: Make a name for yourself with video content
In a recent study, 93 percent of marketers said that video content helped them increase brand awareness, and 87 percent said videos contributed to a positive ROI on their marketing efforts.
If you run an SME, then videos are your "secret weapon" to improve your brand reputation and credibility. But not only that, videos can also help you with search engine optimization (SEO) . If you publish detailed videos with concrete tips that address your target audience's most pressing questions, you will soon build a reputation for your expertise.
Are you in financial analysis? Make sure you are the first choice when interested people need a financial service by regularly posting videos where you answer questions.
This approach works in most industries and should be part
Strategy 1: Get more people to subscribe to your emails
The more people who subscribe to your emails, the easier it is to attract a target audience interested in your brand. By building personalized relationships with prospects and customers, you reduce both your dependence on conventional marketing channels and your advertising spend, and can foster a new kind of customer loyalty.
Good news for business decision makers: Email marketing can generate a $36 ROI for every dollar spent . Surprisingly , 49 percent of customers look forward to receiving promotional emails from their favorite brands. No other marketing channel has such high ROI and engagement.
So how can you get more people to subscribe to your emails?
Identify the core needs of your target audience.
Create a lead magnet that addresses one of these core needs and provides an japan business mailing list immediate solution. For example, if you run a real estate company, you could offer a free report on the top real estate trends or the best investment ideas.
Create a landing page for the lead magnet with a form that interested parties can fill out.
Place the lead magnet on the homepage of your website.
Increase the number of visits to this landing page through organic (free) and paid social media and email marketing.
Also engage in content marketing. This involves regularly producing helpful content for your target audience and promoting it on social media and in email campaigns.
If you make this process an integral part of your marketing strategy, your email list will continue to grow.
Strategy 2: Make a name for yourself with video content
In a recent study, 93 percent of marketers said that video content helped them increase brand awareness, and 87 percent said videos contributed to a positive ROI on their marketing efforts.
If you run an SME, then videos are your "secret weapon" to improve your brand reputation and credibility. But not only that, videos can also help you with search engine optimization (SEO) . If you publish detailed videos with concrete tips that address your target audience's most pressing questions, you will soon build a reputation for your expertise.
Are you in financial analysis? Make sure you are the first choice when interested people need a financial service by regularly posting videos where you answer questions.
This approach works in most industries and should be part