How to Attract Clients for Manicures – A Guide for Beginners

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You have decided that office work with a 5/2 schedule and a fixed salary does not suit you, you have chosen a difficult but exciting path of working for yourself and are trying to break into the currently popular nail service industry. And you immediately came across the understanding that it is not enough to complete special courses, buy good equipment and high-quality consumables. Now your main task is to find clients and build up your base.
In this article, we will tell you how to find clients for manicures and pedicures, how to promote your personal brand, and how to set up a work process that is convenient for you and those who use your services.
And if you already have a business account on Instagram, find out how to create an online business card for clients.
How to Find Clients for a Beginning Manicurist
No matter how much you want to work only for yourself, you have to adapt to the realities of life, in which people are not eager to trust their nails to a specialist without experience. Therefore, many start by working in a salon. Here you can get your hand in and over time build a client base that will only sign up with you. Subsequently, most of these people russia number phone will follow you when you decide to open your own office or receive clients at home.
The method is reliable, but the longer you work in the salon, the harder it is to break out into free swimming. It is better to combine shifts in the manicure studio with individual sessions from the very beginning. This way you will gain experience faster and reduce the stress of entering a new field for yourself.
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Build a portfolio by working with people you know
The main tool of a beginner specialist in any field is a portfolio. Before you start attracting people through all available channels, you need to show them what they will get. Invite your acquaintances - girlfriends, relatives, neighbors - to get a manicure. Offer them your services at a minimum price that covers the cost of consumables. Do not be shy about asking to talk about you, especially if the person is happy with the result. Do not underestimate the power of word of mouth. And be sure to record the results of your work.
Photos should be of high quality, with good lighting, ideally it is better to immediately make a brand sheet - a background for photos, on which your name and main methods of communication will be indicated. Take pictures of manicures in different techniques, with different lengths and shapes of nails - this way you will immediately make it clear that your customers will have a large choice. Having a portfolio in hand, you can confidently begin promoting your personal brand.