Define the target audience
Posted: Tue Apr 22, 2025 9:54 am
Once you have defined your niche and purpose, you need to identify your ideal reader . You start by outlining your user in detail as someone you know everything about and what they like and need. This way, you will be able to speak to your audience in the right way with the right content .
To draw up such a detailed profile, you need to cross-reference demographic data with psychological and social data . Big companies do this with the help of market research, but in the context we are talking about, you can use a series of searches in Facebook groups to identify the motivations and needs of your potential readers, and you can also take a look at the comments section of blogs similar to yours.
It is also important to identify the content and topics that are popular or viral in your area, through the use of tools like Buzzsumo .
We will be able to discover what people say, what country email list their emotions are, which buttons to press, which needs to respond to, as well as their habits, desires, fears and dreams. Having done this research, we will be able to make a detailed description of the person we are addressing and build tailor-made content based on real needs.
To draw up such a detailed profile, you need to cross-reference demographic data with psychological and social data . Big companies do this with the help of market research, but in the context we are talking about, you can use a series of searches in Facebook groups to identify the motivations and needs of your potential readers, and you can also take a look at the comments section of blogs similar to yours.
It is also important to identify the content and topics that are popular or viral in your area, through the use of tools like Buzzsumo .
We will be able to discover what people say, what country email list their emotions are, which buttons to press, which needs to respond to, as well as their habits, desires, fears and dreams. Having done this research, we will be able to make a detailed description of the person we are addressing and build tailor-made content based on real needs.