Strategically position your email elements to achieve maximum engagement
Posted: Wed Apr 23, 2025 6:00 am
The layout of your promotional email plays a crucial role in capturing and holding the reader's attention. Start with a compelling header that includes an eye-catching image of the product(s) being offered. Place your main offer or discount prominently at the top of the email so it's visible the moment the reader opens it.
Use bullet points or short paragraphs to outline key benefits and features, making the content easy to scan. Include clear, bold calls to action throughout the email to guide readers toward a purchase.
Optimize image placement
Header Image – Use a relevant, high-quality image at the top of the page to grab attention.
Supporting images – Place images next to text to visually break up the content and maintain interest.
Product Images – Place product images near descriptions to provide context and engage readers.
Content positioning
Main Offer – Place your main offer or discount at the top of rcs data laos the page for immediate visibility.
Benefits and Features – Use bullet points or short paragraphs to make content easier to understand.
Call to action – Include clear and bold calls to action in multiple places to guide the reader to take action.
If you create your email campaigns on SiteGround's email marketing platform , you can choose from pre-designed email layouts and professional promotional templates , specially designed to meet email marketing best practices. With this platform, you can easily send emails by simply adding your content and images, while having the flexibility to modify templates and layouts and craft your campaigns in a way that best suits your audience.
Finally, make sure contact information and links to your social media are easily accessible to encourage interaction.
Use bullet points or short paragraphs to outline key benefits and features, making the content easy to scan. Include clear, bold calls to action throughout the email to guide readers toward a purchase.
Optimize image placement
Header Image – Use a relevant, high-quality image at the top of the page to grab attention.
Supporting images – Place images next to text to visually break up the content and maintain interest.
Product Images – Place product images near descriptions to provide context and engage readers.
Content positioning
Main Offer – Place your main offer or discount at the top of rcs data laos the page for immediate visibility.
Benefits and Features – Use bullet points or short paragraphs to make content easier to understand.
Call to action – Include clear and bold calls to action in multiple places to guide the reader to take action.
If you create your email campaigns on SiteGround's email marketing platform , you can choose from pre-designed email layouts and professional promotional templates , specially designed to meet email marketing best practices. With this platform, you can easily send emails by simply adding your content and images, while having the flexibility to modify templates and layouts and craft your campaigns in a way that best suits your audience.
Finally, make sure contact information and links to your social media are easily accessible to encourage interaction.