Three ways you can improve the customer experience with marketing automation

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Did you know that there are around 2.58 million small and medium-sized enterprises in Germany? What's more, SMEs make up a full 99.4% of companies in this country.

With so many businesses out there – and therefore potential competitors – you may be worried about how to attract new customers.

Fortunately, a solution is in sight: with software that automates japan cell phone number format your marketing, you can significantly improve the customer experience and stand out from the competition.

The way a company interacts with existing and potential customers at every stage of the buyer's journey leaves a lasting impression.

This impression has a name: customer experience (CX) . The goal of every company should of course be to offer its customers an optimal customer experience.

In this article, we'll take a closer look at customer experience and how you can grow your customer base.

What is the customer experience?
As described by Forbes, many factors go into the customer experience – from the quality of the product itself to the quality of customer service after the purchase. The following quote sums it up very well:

"[How a company handles customer perception is one of the most important aspects of all. Everything a company does influences how it is perceived by its customers. This affects the entire customer experience.]"

The customer experience can be divided into different stages, which is also known as the customer journey. When someone interacts directly with your company, this happens via so-called touchpoints.

A better customer experience also has a positive effect on lead nurturing. You can acquire more new customers and grow your business.