Measure Segment Performance and Refine
Posted: Mon May 19, 2025 8:42 am
Track key metrics for each segment:
Open rates and click-through rates
Conversion and sales figures
Customer lifetime value
Unsubscribe and complaint rates
Analyze which segments perform best and why. Use insights to adjust segmentation criteria, messaging, or targeting to improve ROI continually.
Best Practices for Database Segmentation
Start Small: Begin with a few malaysia whatsapp number data simple segments and expand over time.
Keep Data Fresh: Regularly clean and update your database to maintain accuracy.
Respect Privacy: Comply with regulations like GDPR and CAN-SPAM by managing consent and opt-outs properly.
Avoid Over-Segmentation: Too many small segments can complicate campaigns and dilute efforts.
Use Automation: Automate segmentation updates and campaign triggers for efficiency.
Open rates and click-through rates
Conversion and sales figures
Customer lifetime value
Unsubscribe and complaint rates
Analyze which segments perform best and why. Use insights to adjust segmentation criteria, messaging, or targeting to improve ROI continually.
Best Practices for Database Segmentation
Start Small: Begin with a few malaysia whatsapp number data simple segments and expand over time.
Keep Data Fresh: Regularly clean and update your database to maintain accuracy.
Respect Privacy: Comply with regulations like GDPR and CAN-SPAM by managing consent and opt-outs properly.
Avoid Over-Segmentation: Too many small segments can complicate campaigns and dilute efforts.
Use Automation: Automate segmentation updates and campaign triggers for efficiency.