Mobile Data Analytics: Understanding User Behavior & Preferences
Posted: Tue May 20, 2025 8:40 am
If you work with third-party lead generators, they must demonstrate that they have obtained explicit, informed consent for your specific type of marketing. Ensure your contract holds them accountable for compliance. Blanket consent for "partners" is increasingly non-compliant under stricter regulations.
III. Ethical and Legal Use of Acquired Phone Numbers
Acquiring the numbers is only the first step; using them correctly is equally vital.
Clear Identification: Always identify yourself (your company name) at the beginning of any call or SMS message.
Frequency Management: Don't bombard leads with messages. Respect established message frequency limits or, if none are specified by law, communicate your intended frequency clearly during opt-in.
Easy Opt-Out Mechanism: Every single marketing SMS must contain clear instructions on how to opt-out (e.g., "Reply STOP to unsubscribe"). For calls, offer an immediate way to be added to a "Do Not Call" list.
Data Security: Protect the collected phone numbers with robust india phone number list cybersecurity measures (encryption, access controls) to prevent leaks.
Record Keeping: Maintain clear records of when, where, and how each customer opted in, including the exact language of consent they agreed to. This is your proof of compliance.
Respecting Do Not Call (DNC) Lists: If Bangladesh introduces a national DNC registry (similar to India's), you must regularly screen your lead lists against it and cease calling numbers on the registry. Even without a formal registry, maintain your own internal "Do Not Call" list for individuals who opt out.
Data Minimization: Only collect the phone number if it's genuinely necessary for the lead generation or communication purpose. Avoid collecting excessive personal data.
Conclusion
For businesses operating in Bangladesh or targeting Bangladeshi consumers, the legal landscape surrounding phone number data for lead generation is becoming stricter. Simply acquiring lists from dubious sources or engaging in aggressive cold calling/SMS campaigns without consent is increasingly risky and unethical. Prioritizing explicit consent, transparency, robust data security, and an easy opt-out mechanism are not just best practices—they are becoming legal imperatives that build long-term trust and sustainable business growth. Staying updated with BTRC's latest directives and the development of the new Data Protection Act is crucial for ongoing compliance.
III. Ethical and Legal Use of Acquired Phone Numbers
Acquiring the numbers is only the first step; using them correctly is equally vital.
Clear Identification: Always identify yourself (your company name) at the beginning of any call or SMS message.
Frequency Management: Don't bombard leads with messages. Respect established message frequency limits or, if none are specified by law, communicate your intended frequency clearly during opt-in.
Easy Opt-Out Mechanism: Every single marketing SMS must contain clear instructions on how to opt-out (e.g., "Reply STOP to unsubscribe"). For calls, offer an immediate way to be added to a "Do Not Call" list.
Data Security: Protect the collected phone numbers with robust india phone number list cybersecurity measures (encryption, access controls) to prevent leaks.
Record Keeping: Maintain clear records of when, where, and how each customer opted in, including the exact language of consent they agreed to. This is your proof of compliance.
Respecting Do Not Call (DNC) Lists: If Bangladesh introduces a national DNC registry (similar to India's), you must regularly screen your lead lists against it and cease calling numbers on the registry. Even without a formal registry, maintain your own internal "Do Not Call" list for individuals who opt out.
Data Minimization: Only collect the phone number if it's genuinely necessary for the lead generation or communication purpose. Avoid collecting excessive personal data.
Conclusion
For businesses operating in Bangladesh or targeting Bangladeshi consumers, the legal landscape surrounding phone number data for lead generation is becoming stricter. Simply acquiring lists from dubious sources or engaging in aggressive cold calling/SMS campaigns without consent is increasingly risky and unethical. Prioritizing explicit consent, transparency, robust data security, and an easy opt-out mechanism are not just best practices—they are becoming legal imperatives that build long-term trust and sustainable business growth. Staying updated with BTRC's latest directives and the development of the new Data Protection Act is crucial for ongoing compliance.