Definition: Unique Conversions Emails Delivered or Unique Clicks

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Indirect Sign: If your emails are being opened and clicked, but very few people are converting, it suggests that the people on your list are not genuinely interested in your offerings, despite their initial engagement. This could be due to:
Poorly Qualified Leads: Your list acquisition methods might be attracting individuals who are curious but not genuinely interested in your products or services.
Outdated Data: Old segments of your list might contain individuals whose needs or interests have evolved, making them unlikely to convert.
Lack of Segmentation: If your list is dirty, hong kong email list it's hard to segment, leading to generic campaigns that fail to resonate with specific audience needs, thus hindering conversions.
II. Deliverability Issues
Deliverability refers to the ability of your emails to reach the recipient's inbox, rather than being filtered into spam or junk folders, or blocked entirely. Persistent deliverability problems are a severe symptom of a dirty email list, directly impacting your sender reputation and the effectiveness of all your email marketing efforts.

A. Increased Spam Complaints
A spam complaint occurs when a recipient marks your email as spam or junk. This is one of the most damaging actions a subscriber can take, sending a strong negative signal to Internet Service Providers (ISPs) and anti-spam organizations.

What is Cross-Device Email Data Tracking?
Cross-device email data tracking is the process of identifying and linking a single user's interactions with your emails across different devices (smartphones, tablets, desktops, smart TVs, etc.). The goal is to create a unified view of the customer journey, understanding how email influences behavior regardless of the device used.