Build relationships with stakeholders
This is where your research skills can pay off. Mine sites like LinkedIn to find important stakeholders for the accounts you want to target. Your connections on social media sites also may reveal opportunities to network. Contact management tools within your CRM software can help you keep track of outreach. You can also organize contacts and track outreach using your CRM.
4.
Tracking engagement will help you understand which approaches are most effective when reaching out to prospects. Again, CRM software to the rescue; it can help your team keep track of every email, phone call, and afghanistan phone number list meeting that takes place and how this outreach is performing. With this information, you can adjust your outreach to ensure maximum, consistent engagement until close.
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Getting personal: Customizing your ABS strategy on multiple channels
If you want your ABS strategy to produce results, it has to be personalized. But you don’t have to dive into the deep end with personalization right away. Get your feet wet with some low-effort prospecting on a few common channels:
Email campaigns
In account-based selling, everything you do should be tailored to your prospect. That includes your email campaigns.