Metrics that matter in account-based selling
Posted: Sat May 24, 2025 10:39 am
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Once your ABS strategy is in full swing, it’s important to track your campaign success. Measuring key performance indicators (KPIs) can help your organization gain insights into the effectiveness of your ABS strategy. With this information, you can adjust your approach for better success.
Here are some important KPIs to track:
Account engagement: How often does your team engage with the account and on what channels?
Account conversion rate: What percentage of accounts have converted into paying customers?
Account lifetime value: What’s the average revenue generated from each account over the lifetime of the relationship?
Deal velocity: How quickly, on average, can you convert leads into afghanistan phone number list customers?
Average contract value: What is the annualized revenue per customer contract?
Customer satisfaction score (CSAT): How satisfied are customers with your products or services?
Deal size: What is the average amount customers spend on your products or services?
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Build relationships to grow your sales
Account-based selling requires a lot of planning, preparation, and research. But the investment in building meaningful relationships with high-value customers is well worth the effort when it pays off. The rewards include improved customer loyalty, higher conversion rates, and revenue growth.
Once your ABS strategy is in full swing, it’s important to track your campaign success. Measuring key performance indicators (KPIs) can help your organization gain insights into the effectiveness of your ABS strategy. With this information, you can adjust your approach for better success.
Here are some important KPIs to track:
Account engagement: How often does your team engage with the account and on what channels?
Account conversion rate: What percentage of accounts have converted into paying customers?
Account lifetime value: What’s the average revenue generated from each account over the lifetime of the relationship?
Deal velocity: How quickly, on average, can you convert leads into afghanistan phone number list customers?
Average contract value: What is the annualized revenue per customer contract?
Customer satisfaction score (CSAT): How satisfied are customers with your products or services?
Deal size: What is the average amount customers spend on your products or services?
(Back to top)
Build relationships to grow your sales
Account-based selling requires a lot of planning, preparation, and research. But the investment in building meaningful relationships with high-value customers is well worth the effort when it pays off. The rewards include improved customer loyalty, higher conversion rates, and revenue growth.