Get your systems set up
Posted: Sat May 24, 2025 10:45 am
I’ve witnessed segmentation evolve fast. What was once a complex process involving the manual conversion of campaign objectives into sql code has transformed into user-friendly interfaces where segmentation is as simple as drag-and-drop. No more code required. And now, with generative ai driven by natural language prompts, we can create segments without the previous technical complexity.
What are the best practices for segmenting your email list?
Building a strategy can be overwhelming and you don’t want your team to get stuck. First establish clear goals. What do you want to do? Boost engagement? Increase conversions? Retain loyal customers?
when you know that and it’s time to implement your strategy, you’ll want to afghanistan phone number list adopt a customer relationship management (crm) system and use an analytics platform for gathering and organizing data. (i like to start with broader segments and refine them gradually based on specific criteria.)
monitor feedback
sending surveys asking for feedback helps me review and update criteria regularly as customer behaviors change. And using crm systems allows for centralized data storage and management. I also monitor social media interactions and track email engagement metrics.
What are the best practices for segmenting your email list?
Building a strategy can be overwhelming and you don’t want your team to get stuck. First establish clear goals. What do you want to do? Boost engagement? Increase conversions? Retain loyal customers?
when you know that and it’s time to implement your strategy, you’ll want to afghanistan phone number list adopt a customer relationship management (crm) system and use an analytics platform for gathering and organizing data. (i like to start with broader segments and refine them gradually based on specific criteria.)
monitor feedback
sending surveys asking for feedback helps me review and update criteria regularly as customer behaviors change. And using crm systems allows for centralized data storage and management. I also monitor social media interactions and track email engagement metrics.