How to use SMS marketing to boost B2B sales?
Posted: Tue Dec 24, 2024 5:37 am
Recent research indicates that 48% of respondents use their smartphones between 4 and 8 hours per day. Additionally, 7 out of 10 people check their unread notifications in less than five minutes. Given that our mobile phones rarely leave our side, it’s no surprise that 57% of business owners and marketers increased their SMS budget in 2021.
While SMS marketing is great for B2C businesses, it can also work wonders for B2B businesses. Text messages allow you to reach your customers instantly. Plus, SMS messages have an impressive 98% open rate , making them almost 4 times more likely to be opened than an email , which can go unnoticed or end up in a spam folder.
When to use SMS marketing?
To communicate with your customers
Businesses know that communicating with customers and building lasting relationships should be a top priority. Providing quality content, offering free trials, and hosting webinars or events are just a few of the ways to strengthen your customer relationships. When you add professional SMS to this , you can improve the effectiveness of your communication and ensure that your customers are informed about upcoming events, offers, free demos, or new product and industry news.
Let your customers know that you care about the relationship you have with argentina telemarketing data them and show them that you don’t just treat them like a number. This can also improve your reputation and strengthen your position against your competitors.
To attract new potential customers
Sending SMS marketing is a great tool to attract new potential customers through promotional communication. You can encourage customers to make a purchase by sending them discounts or special offers.
This method is especially effective when you segment your database. If you divide your contact list based on industries, you have the opportunity to send specific offers that are more likely to generate leads from a particular target audience. Here’s an example: if you’re a stationery supplier, you could send back-to-school offers to your education customers before the start of the new school year.
For your administrative management
Beyond its use for promotional purposes, SMS marketing also helps to facilitate procedures, increase your efficiency and improve the customer experience. This means that you will be able to reduce the number of hours spent on communication while increasing the productivity of your business. Everyone wins!
For example, let’s say a customer has booked an appointment for one of your services. You can send them a text message confirming their booking and another one reminding them of their appointment 24 hours before. This limits cancellations and allows customers to change their chosen time if necessary. You can also integrate tools like Google Calendar with business text messages to automate appointment notifications.
How to use SMS marketing?
Be sure to ask for permission from customers
All marketing channels require permission before sending any communication and SMS marketing is no exception. Text messages are much more intrusive than other forms of communication, which is why you need to get permission before sending an SMS campaign .
To do this, ask users to register on their own initiative or through pop-ups on your site.
Provide quality content
When developing your SMS campaign , always try to provide valuable content. This will help keep your customers engaged, as well as subscription rates high.
Offers and promotions seem like the most obvious solution, but you can also offer added value by sending reminders for upcoming appointments or price lists for your products and services.
Send text messages at the right time
Even if you create a relevant and interesting SMS campaign , if you send it at the wrong time, all your efforts may go unnoticed. Business SMS should always be sent during business hours. In addition to maximizing sales, this gives you a more professional image.
Try not to text at lunchtime or on Monday mornings, when customers are likely to be overloaded with information.
Use a call to action
Calls to action (or CTAs) encourage readers to take the next step in the customer journey. Chances are, the customer will spend less than 5 minutes reading your text. That’s why a call to action should always be short and direct if it wants to be convincing.
A simple link to “Discover our new product” or “Use this promo code for a free month trial” should be enough to grab attention while also inspiring action.
Ready to get started?
Although SMS marketing campaigns are mostly discussed in the context of B2C communication, in the B2B sector, SMS marketing is an incredibly underutilized and undervalued resource. Indeed, mass SMS sending techniques offer many opportunities to impact the B2B sector.
To learn more about SMS marketing and how it can benefit your business, contact our experts or read our guide . It contains everything you need to know to get started and create a successful SMS campaign .
While SMS marketing is great for B2C businesses, it can also work wonders for B2B businesses. Text messages allow you to reach your customers instantly. Plus, SMS messages have an impressive 98% open rate , making them almost 4 times more likely to be opened than an email , which can go unnoticed or end up in a spam folder.
When to use SMS marketing?
To communicate with your customers
Businesses know that communicating with customers and building lasting relationships should be a top priority. Providing quality content, offering free trials, and hosting webinars or events are just a few of the ways to strengthen your customer relationships. When you add professional SMS to this , you can improve the effectiveness of your communication and ensure that your customers are informed about upcoming events, offers, free demos, or new product and industry news.
Let your customers know that you care about the relationship you have with argentina telemarketing data them and show them that you don’t just treat them like a number. This can also improve your reputation and strengthen your position against your competitors.
To attract new potential customers
Sending SMS marketing is a great tool to attract new potential customers through promotional communication. You can encourage customers to make a purchase by sending them discounts or special offers.
This method is especially effective when you segment your database. If you divide your contact list based on industries, you have the opportunity to send specific offers that are more likely to generate leads from a particular target audience. Here’s an example: if you’re a stationery supplier, you could send back-to-school offers to your education customers before the start of the new school year.
For your administrative management
Beyond its use for promotional purposes, SMS marketing also helps to facilitate procedures, increase your efficiency and improve the customer experience. This means that you will be able to reduce the number of hours spent on communication while increasing the productivity of your business. Everyone wins!
For example, let’s say a customer has booked an appointment for one of your services. You can send them a text message confirming their booking and another one reminding them of their appointment 24 hours before. This limits cancellations and allows customers to change their chosen time if necessary. You can also integrate tools like Google Calendar with business text messages to automate appointment notifications.
How to use SMS marketing?
Be sure to ask for permission from customers
All marketing channels require permission before sending any communication and SMS marketing is no exception. Text messages are much more intrusive than other forms of communication, which is why you need to get permission before sending an SMS campaign .
To do this, ask users to register on their own initiative or through pop-ups on your site.
Provide quality content
When developing your SMS campaign , always try to provide valuable content. This will help keep your customers engaged, as well as subscription rates high.
Offers and promotions seem like the most obvious solution, but you can also offer added value by sending reminders for upcoming appointments or price lists for your products and services.
Send text messages at the right time
Even if you create a relevant and interesting SMS campaign , if you send it at the wrong time, all your efforts may go unnoticed. Business SMS should always be sent during business hours. In addition to maximizing sales, this gives you a more professional image.
Try not to text at lunchtime or on Monday mornings, when customers are likely to be overloaded with information.
Use a call to action
Calls to action (or CTAs) encourage readers to take the next step in the customer journey. Chances are, the customer will spend less than 5 minutes reading your text. That’s why a call to action should always be short and direct if it wants to be convincing.
A simple link to “Discover our new product” or “Use this promo code for a free month trial” should be enough to grab attention while also inspiring action.
Ready to get started?
Although SMS marketing campaigns are mostly discussed in the context of B2C communication, in the B2B sector, SMS marketing is an incredibly underutilized and undervalued resource. Indeed, mass SMS sending techniques offer many opportunities to impact the B2B sector.
To learn more about SMS marketing and how it can benefit your business, contact our experts or read our guide . It contains everything you need to know to get started and create a successful SMS campaign .