SMS Marketing for Valentine's Day: Boost Your Sales
Posted: Tue Dec 24, 2024 6:20 am
Text messages and Valentine's Day, perfect for this season of love
After the end-of-year celebrations, Valentine's Day is the first commercial event of the year that you absolutely must not miss! Discover how SMS marketing can boost your turnover during this season of love.
Why carry out an SMS marketing campaign on Valentine's Day?
Valentine's Day is a holiday dear to the hearts of the French since they do not hesitate to spend a small part of their budget each year to please their other half.
In the Valentine's Day gift market, competition is tough: restaurants, florists, jewelers, clothing and accessories stores...
To attract customers to the store and promote your offer, it is essential to communicate. Do you want to communicate effectively with your customers? The smartphone is then your best friend. And who says smartphone says SMS! The possibilities offered and the challenges of m-marketing have developed proportionally to the uses of mobile terminals, and in particular with the full boom of the smartphone .
Now, 77 % of the French population aged twelve and over owns armenia telemarketing data a mobile phone (source ARCEP 2019). Although SMS media is the oldest, it remains an unstoppable marketing lever for achieving proximity marketing on mobile. This is why it is a channel of choice for communicating about your Valentine's Day offer.
Also read: Drive-to-store: how to set it up?
SMS marketing: our tips to boost your business on Valentine’s Day
1. Send your SMS campaign at the right time
You probably already know this, but the timing of your SMS campaign is very important to multiply its effectiveness. Valentine's Day is on February 14: so send a first campaign a week before the big day to inform your customers of a special in-store operation. The day before February 14, don't hesitate to send a short reminder SMS adapted to your sector of activity. If you think it may be relevant for your target, you can finally send a last SMS on the big day.
With our sending platform, you can write your messages in advance and schedule them at the most convenient time.
Please note that when sending commercial SMS messages, certain time slots must be respected :
working days from Monday to Friday: shipments authorized from 8:00 a.m. to 8:00 p.m.;
Saturdays from 10:00 a.m. to 8:00 p.m.;
ban on sending commercial SMS on Sundays and public holidays.
2. Personalize your SMS to make them more relevant
SMSEnvoi allows you to personalize your SMS marketing campaigns with your customers' first name. A personalized message with the first name will have much more effect than a simple hello.
If you want to make an impression, you can also write two text messages: one specifically for your female customers and a second for your male customers.
This is why we advise you to always update your customer files and segment your database into contact lists according to their characteristics (age, gender, prospects, loyal customers, etc.)
You will then have a better chance of convincing your customers and increasing your conversion rates by sending more personalized and relevant SMS messages.
3. Use rich SMS to differentiate yourself
The enriched SMS is an SMS that allows you to insert a shortened link in the body of the SMS itself . It will be the best ally to differentiate yourself during this period.
Indeed, enriched SMS allows you to go further. By clicking on the link, your customers will be able to access the page specially created for the occasion, a category of your website dedicated to Valentine's Day gifts, the address of your store or even a discount coupon... The possibilities are endless. This more complete and innovative format will certainly make a difference to your customers!
4. Think about singles too
Yes, Valentine's Day is a celebration for lovers, but with over 18 million singles in France, it would be a shame to miss out on this high-potential market segment!
On Valentine's Day, we celebrate love in all its forms! So why not invite your single customers to treat themselves or someone of their choice, whoever they may be?
If you are a retailer, do not hesitate to create an SMS marketing campaign specifically to target singles. Opt for a friendly and/or offbeat message accompanied by a promotion… If you are in the catering sector, why not create an event for the occasion? To bring as many people as possible to your event, SMS, with an opening rate of 96%, is the ideal communication channel to promote your event.
The SMSEnvoi team remains at your disposal for any information for your SMS marketing campaigns at 04 13 65 11 61.
Also read: Enriched SMS, an essential marketing tool
After the end-of-year celebrations, Valentine's Day is the first commercial event of the year that you absolutely must not miss! Discover how SMS marketing can boost your turnover during this season of love.
Why carry out an SMS marketing campaign on Valentine's Day?
Valentine's Day is a holiday dear to the hearts of the French since they do not hesitate to spend a small part of their budget each year to please their other half.
In the Valentine's Day gift market, competition is tough: restaurants, florists, jewelers, clothing and accessories stores...
To attract customers to the store and promote your offer, it is essential to communicate. Do you want to communicate effectively with your customers? The smartphone is then your best friend. And who says smartphone says SMS! The possibilities offered and the challenges of m-marketing have developed proportionally to the uses of mobile terminals, and in particular with the full boom of the smartphone .
Now, 77 % of the French population aged twelve and over owns armenia telemarketing data a mobile phone (source ARCEP 2019). Although SMS media is the oldest, it remains an unstoppable marketing lever for achieving proximity marketing on mobile. This is why it is a channel of choice for communicating about your Valentine's Day offer.
Also read: Drive-to-store: how to set it up?
SMS marketing: our tips to boost your business on Valentine’s Day
1. Send your SMS campaign at the right time
You probably already know this, but the timing of your SMS campaign is very important to multiply its effectiveness. Valentine's Day is on February 14: so send a first campaign a week before the big day to inform your customers of a special in-store operation. The day before February 14, don't hesitate to send a short reminder SMS adapted to your sector of activity. If you think it may be relevant for your target, you can finally send a last SMS on the big day.
With our sending platform, you can write your messages in advance and schedule them at the most convenient time.
Please note that when sending commercial SMS messages, certain time slots must be respected :
working days from Monday to Friday: shipments authorized from 8:00 a.m. to 8:00 p.m.;
Saturdays from 10:00 a.m. to 8:00 p.m.;
ban on sending commercial SMS on Sundays and public holidays.
2. Personalize your SMS to make them more relevant
SMSEnvoi allows you to personalize your SMS marketing campaigns with your customers' first name. A personalized message with the first name will have much more effect than a simple hello.
If you want to make an impression, you can also write two text messages: one specifically for your female customers and a second for your male customers.
This is why we advise you to always update your customer files and segment your database into contact lists according to their characteristics (age, gender, prospects, loyal customers, etc.)
You will then have a better chance of convincing your customers and increasing your conversion rates by sending more personalized and relevant SMS messages.
3. Use rich SMS to differentiate yourself
The enriched SMS is an SMS that allows you to insert a shortened link in the body of the SMS itself . It will be the best ally to differentiate yourself during this period.
Indeed, enriched SMS allows you to go further. By clicking on the link, your customers will be able to access the page specially created for the occasion, a category of your website dedicated to Valentine's Day gifts, the address of your store or even a discount coupon... The possibilities are endless. This more complete and innovative format will certainly make a difference to your customers!
4. Think about singles too
Yes, Valentine's Day is a celebration for lovers, but with over 18 million singles in France, it would be a shame to miss out on this high-potential market segment!
On Valentine's Day, we celebrate love in all its forms! So why not invite your single customers to treat themselves or someone of their choice, whoever they may be?
If you are a retailer, do not hesitate to create an SMS marketing campaign specifically to target singles. Opt for a friendly and/or offbeat message accompanied by a promotion… If you are in the catering sector, why not create an event for the occasion? To bring as many people as possible to your event, SMS, with an opening rate of 96%, is the ideal communication channel to promote your event.
The SMSEnvoi team remains at your disposal for any information for your SMS marketing campaigns at 04 13 65 11 61.
Also read: Enriched SMS, an essential marketing tool