Packaging design is the key to increasing sales

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Sells the product packaging . If there is no buyer nearby, and the consumer has not even heard of the product, only its appearance can tell about it. Only the packaging that has an exciting design sells. After all, the task of the product is not just to stand out from the competition, but to please and make you buy. How to stand out if products attack the consumer from everywhere? And everyone has only a few seconds to be noticed. A professional approach to development is needed. You can get a selling packaging design by ordering it from Fractus.

Packaging and Label Design: Basic Requirements
First of all, it is important to maintain the hierarchy of information: first place the element that attracts attention, then the brand name, the name of the product, information about it.

The design, even if creative, must meet a andorra email list 24290 contact leadsnumber of other requirements. The list includes:

visual appeal;
informative, easy to read;
harmonious arrangement of elements;
positive associations;
dissimilarity from competitors;
following the corporate style;
compliance with the price niche.
Packaging and Label Design: Basic Requirements

What techniques are used?
Marketers and designers try their best to make products stand out on store shelves. All sorts of components are used.

Thematic images . They are rarely used without them. As expected, juice packaging depicts fruits, while a bottle of milk depicts a cow. Various types of images are used: patterns, original illustrations, graphics, and photos.
Non-thematic images . What usually decorates a bottle of wine? A bunch of grapes. But what if you attract attention with something else, an abstraction, for example. Unusual? Definitely. And it really makes the bottle stand out on the shelf.
Form . Unusual, asymmetrical, even unexpected attracts attention first of all. In this case, the label design needs to be the simplest. The classic form allows you to give free rein to creativity.
Additional details :
viewing windows;
eco-elements;
embossing;
gilding;
imitation of textures and more.
Individual style . They are no longer limited to classics. Minimalism, retro, vintage, futurism are all attractive in their own way. And something unusual that does not fit into any of them arouses genuine interest.
Typography . Typeface, size, color – perception and reading speed depend on them. It is important to adhere to the requirements for fonts: observe copyright, use the most readable ones, etc. In general, they should correspond to the concept. And sometimes the development of packaging design involves the presence of only the font itself, without pictures. This works well with cosmetics.
Material . In the hands of a professional, it becomes part of the design. For example, the design of a box can be done with a small number of elements if it is craft. And a transparent plastic bag will reveal the beauty of dried fruits, you will only need a label.
What techniques are used?

Where to go to get the best design
One designer on the company's staff is not enough to order a packaging design that would work for sales. The efforts of professionals are needed here. Our specialists will undertake the creation of packaging for any product. We will start with communication with the customer, create a concept in several versions, refine it if necessary, and after agreeing on the design, we will give you the material ready for printing. You will receive a design that corresponds to the spirit of the brand, the specifics of the product, and sells in the best possible way.

If you wish, you can order a packaging redesign or corporate identity development. Contact us, we will be glad to cooperate!

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