Uploading to Advertising Platforms (Facebook/Meta & Google Ads)
Posted: Tue Jun 17, 2025 3:34 am
The primary platforms for building lookalike audiences are Meta (Facebook & Instagram) and Google Ads (for customer match lists).
Meta Custom Audiences: Upload your hashed customer list to Facebook Ads Manager as a "Custom Audience" (Customer List). Once uploaded, you can then create a "Lookalike Audience" based on this custom audience. You can choose the percentage of similarity (1% being most similar, expanding to 10% for broader reach).
Google Ads Customer Match: Upload your customer list to Google Ads as a "Customer Match" audience. While not a direct lookalike feature in the same way as Meta, Google can use this list to find new users japan telegram database who are similar to your existing customers across its network (Search, YouTube, Gmail, Display).
Other Platforms: Explore similar features on other ad platforms (e.g., LinkedIn for B2B lists) if they support customer list uploads for audience expansion.
4. Leveraging Telegram Behavioral Data for Seed Audience Refinement
Beyond just PII, the behavioral data from Telegram can help refine your seed audience for even more precise lookalikes.
Segment by Bot Interaction: Create separate lookalike audiences based on users who completed specific high-intent bot flows (e.g., "requested a demo," "downloaded pricing guide").
Segment by Content Engagement: While harder to directly upload, you can segment your email list (your seed audience) by how they interacted with specific content shared on Telegram (tracked via UTMs), then create lookalikes based on those highly engaged segments.
Segment by Product Interest: If your bot collected specific product or service interests, use these segments to create highly niche lookalike audiences.
Meta Custom Audiences: Upload your hashed customer list to Facebook Ads Manager as a "Custom Audience" (Customer List). Once uploaded, you can then create a "Lookalike Audience" based on this custom audience. You can choose the percentage of similarity (1% being most similar, expanding to 10% for broader reach).
Google Ads Customer Match: Upload your customer list to Google Ads as a "Customer Match" audience. While not a direct lookalike feature in the same way as Meta, Google can use this list to find new users japan telegram database who are similar to your existing customers across its network (Search, YouTube, Gmail, Display).
Other Platforms: Explore similar features on other ad platforms (e.g., LinkedIn for B2B lists) if they support customer list uploads for audience expansion.
4. Leveraging Telegram Behavioral Data for Seed Audience Refinement
Beyond just PII, the behavioral data from Telegram can help refine your seed audience for even more precise lookalikes.
Segment by Bot Interaction: Create separate lookalike audiences based on users who completed specific high-intent bot flows (e.g., "requested a demo," "downloaded pricing guide").
Segment by Content Engagement: While harder to directly upload, you can segment your email list (your seed audience) by how they interacted with specific content shared on Telegram (tracked via UTMs), then create lookalikes based on those highly engaged segments.
Segment by Product Interest: If your bot collected specific product or service interests, use these segments to create highly niche lookalike audiences.