Clickbait: good or bad?

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Attracting traffic to a website is not easy. Marketers and bloggers have to resort to all sorts of tricks. Clickbait is on the list of methods. It is effective, although its value is rather questionable.

To get traffic and not disappoint users, it is worth ordering professional services from Fractus.

Clickbait: Features
Clickbait is a term that comes from the merger of two words: click angola email list 276670 contact leads and bait. Clickbait is web content with a bait headline, the purpose of which is to make the user click on the link. This method of attraction often distorts the meaning or does not reflect the essence of the text, manipulates the user's consciousness, misleads him, plays on emotions. In this case, the site receives a response from the visitor and money for the click, but disappoints the user and irritates him. A cheap tactic in every sense.

Clickbait is used by low-quality resources, yellow press, pirate sites, teaser networks, YouTube and others. Why? To attract users, get their data, increase traffic, boost views, force them to subscribe to notifications or join a community, etc.

Clickbait: Features

Signs of clickbait
The clickbait headline plays the main role, but there is essentially nothing behind it. It is based on:

distortion of information;
exaggeration;
intrigue;
contradiction;
fears;
rumors;
provocations.
Also, if the headline contains the word “Shock!” or “Sensation,” the phrase “They hid this from you,” an informal address, the imperative mood, familiarity, or it is cut off mid-sentence – it is clearly clickbait.

The list of topics is specific. They concern famous people, politics, disasters, easy money, historical facts, diseases and treatments, conspiracy theories, etc. Clickbait is also used in advertising, often stores that are supposedly closing and constantly have sales.

What is the danger?
Man is a curious creature. Yes, clickbait will have an effect - most users will perform the target action. But since only the title is bright, and behind it there is empty space, this leads to disappointment and loss of trust in the resource.

Moreover, clickbait can be dangerous. This applies to dubious methods of treatment, for example, cancer with soda. Even treating a cold according to pseudo-doctors' prescriptions can cause irreparable harm, let alone such a serious diagnosis.

Search robots fight clickbait with their own methods: if the bounce rate is high (the user visited the page, did not find what they needed and closed it or quickly scrolled through the video), the site is lowered in the search results. Social networks hide such texts from the users' feed. And over time, visitors develop "banner blindness": they stop paying attention to such things.

What is the danger?

Clickbait: Not Always Bad
Although the term has a negative connotation, clickbait can be used for peaceful purposes. For example, write a good, catchy "white" headline according to all the rules, which will attract users to the site. But it will not mislead, will not disappoint, on the contrary, will bring benefits: will suggest a solution to the problem, answer a question or evoke pleasant feelings. In this case, this is a good way to increase traffic. However, it requires the highest skill in creating headlines.

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