Find the best times to do your prospecting

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Being ready to talk to your prospects isn't enough to be successful in prospecting: you also need to identify the times when they would be ready to talk to you, too.

To do this, first think about your prospects' habits : when are you most likely to be able to communicate with them in the best conditions? For example, in B2B, it is known that you should avoid approaching them by phone on Mondays, and instead favor slots when they are less productive at work (such as the lunch break, or the end of the afternoon).

Once you've thought about this, test different times to see which china phone number data ones yield the most results , so you can continually optimize when you approach them.

Also be careful to block off slots in your salespeople's schedules to allow them to effectively carry out these prospecting tasks.

Organize follow-ups with your prospects
It's highly likely that you won't be able to establish truly fruitful business contact with your prospect from the very first exchange. So, whether by email, LinkedIn for Social Selling , by phone, or in person, you need to be careful with your follow-ups.

Set an acceptable follow-up timeframe : neither too close to the first contact (so that they don't feel like they're being harassed), nor too far away (so that they haven't completely forgotten you exist). Then, once you follow up with your contact, begin your approach by reminding them that you've spoken before, and remind them of the context of your previous exchanges (which you will have taken care to note down carefully, of course).

With these few prospecting techniques, you'll gain efficiency and performance in this phase of the sales cycle. One last piece of advice before you get started? Don't hesitate to train your salespeople in sales prospecting . This task can be complex, and they must be equipped with the best techniques in the field and unfailingly motivated to take on the challenge.

Need training on prospecting techniques? Discover Booster Academy's prospecting training and turn your salespeople into outstanding headhunters!