Giulio Correa
February 26, 2024
4 min. reading
The first rule for growing businesses, and therefore also for senegal phone number library marketing (since that's its function), and the one above all else, is: you need a hungry crowd.
If you have a food truck serving burgers, steaks, hot dogs, whatever, outside a stadium after a soccer game: it doesn't really matter whether your product is the most delicious or not. What matters is that you're in a place where there's a hungry crowd.
And this is the golden rule of marketing that follows: no amount of marketing, no matter how good, can make up for a bad offer or an offer that the market simply doesn't value enough.
And that's why one of the most important components that marketing must work on and contribute is clarity in the value proposition, and more specifically, in the design of the offer.
And what is the offer? The offer is essentially how we package what we give to our customers. And it's anchored in how we present the value it offers.
It's the sum of what we tangibly offer to our audience and how we present the value of what we offer to our audience in a way that makes it irresistible.
And one way to sum it up is with a value proposition.
Which is a phrase that summarizes your main differentiator and how it allows you to provide specific value to your customer.
And this is where the value equation comes into play.
The value equation, in a nutshell, answers the question: What components CREATE value for the consumer or customer? And how can we use them to communicate what we offer as clearly and powerfully as possible?
This is a concept I originally saw explained this way by Alex Hormozi. I'll expand on it here.
These are the 4 elements that compose it:
1 - Client's dream result
2 - Degree of certainty of compliance with the result
3 - Time needed
4 - Effort required
How do they work? This is the equation
Dream result + degree of certainty of fulfillment = VALUE