Marketing: who needs it and why
Posted: Tue Dec 24, 2024 7:48 am
Business is unthinkable without marketing. Especially in the modern world, where trading is difficult: behind the simplest things at first glance - a cup of coffee in a coffee shop, bread on the table, a T-shirt in the closet - there is a colossal amount of work. For a business to become effective, first of all, it needs competent and thoughtful marketing.
If you order such services, then only from professionals – from the Fractus company, for example.
Marketing: A Brief Definition
The term marketing refers to market activity (from market – market, ing – movement). But to be more precise, marketing is a set of processes aimed at making a profit by satisfying consumer needs.
Marketing: A Brief Definition
The task of marketing is to identify needs and be able argentina email listto satisfy them better than competitors could. And the process does not begin with the question of how to sell a product, but with identifying the need and the idea of creating a product. Work on a product continues throughout its life cycle, right up until it is discontinued.
Marketing tools are ways of implementing marketing activities. They are classically used within the framework of the marketing complex, which is designated by the formula 4P: product, price, place and sales, promotion. Each of the points corresponds to its own policy: product, price, sales, promotion/communication.
Marketing functions
Analytical . Research of the market, target audience, product structure, internal business environment.
Production . Purchase of material and technical resources, actual production of goods, quality control.
Sales . Organization of the product movement system, cost formation, influence on demand and sales promotion.
Innovative . Aimed at finding an idea, developing and creating a new product that can meet needs.
Management and control . Planning and forecasting, selection and organization of communication and information channels, risk management, etc.
Types of Marketing
Species are classified depending on certain factors.
By nature of demand:
developmental (for emerging businesses);
stimulating (the consumer is indifferent to the product);
conversion (demand is negative);
remarketing (second life for a product);
demarketing (demand is greater than supply);
supportive (stable situation);
counteracting (fight against harmful products);
synchromarketing (smoothing out demand fluctuations).
By communication channels:
internet marketing;
media marketing;
direct (direct marketing);
packaging marketing, etc.
According to the market coverage strategy:
targeted (for products for specific market segments);
undifferentiated (one product for all consumers);
differentiated (several products for all buyers).
These are just a few of the species, in fact the list is quite long.
Types of Marketing
Need Marketing Services? Then Fractus is for you
Is your business just getting on its feet? Is your marketing department struggling to cope with its tasks? Or are there no funds to support such a department? In all these and other cases, it is worth contacting specialists. And ordering marketing services from Fractus. That is why we have specialists on staff, their knowledge, experience, and developments are at your service.
We will study the business and help you choose the marketing strategies, methods, and tools that are needed in your particular case, and on their basis we will create a marketing plan for the company. And you will be able to effectively grow and develop, bypassing competitors, and receive tangible profits.
Contact us! We will be glad to cooperate!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
If you order such services, then only from professionals – from the Fractus company, for example.
Marketing: A Brief Definition
The term marketing refers to market activity (from market – market, ing – movement). But to be more precise, marketing is a set of processes aimed at making a profit by satisfying consumer needs.
Marketing: A Brief Definition
The task of marketing is to identify needs and be able argentina email listto satisfy them better than competitors could. And the process does not begin with the question of how to sell a product, but with identifying the need and the idea of creating a product. Work on a product continues throughout its life cycle, right up until it is discontinued.
Marketing tools are ways of implementing marketing activities. They are classically used within the framework of the marketing complex, which is designated by the formula 4P: product, price, place and sales, promotion. Each of the points corresponds to its own policy: product, price, sales, promotion/communication.
Marketing functions
Analytical . Research of the market, target audience, product structure, internal business environment.
Production . Purchase of material and technical resources, actual production of goods, quality control.
Sales . Organization of the product movement system, cost formation, influence on demand and sales promotion.
Innovative . Aimed at finding an idea, developing and creating a new product that can meet needs.
Management and control . Planning and forecasting, selection and organization of communication and information channels, risk management, etc.
Types of Marketing
Species are classified depending on certain factors.
By nature of demand:
developmental (for emerging businesses);
stimulating (the consumer is indifferent to the product);
conversion (demand is negative);
remarketing (second life for a product);
demarketing (demand is greater than supply);
supportive (stable situation);
counteracting (fight against harmful products);
synchromarketing (smoothing out demand fluctuations).
By communication channels:
internet marketing;
media marketing;
direct (direct marketing);
packaging marketing, etc.
According to the market coverage strategy:
targeted (for products for specific market segments);
undifferentiated (one product for all consumers);
differentiated (several products for all buyers).
These are just a few of the species, in fact the list is quite long.
Types of Marketing
Need Marketing Services? Then Fractus is for you
Is your business just getting on its feet? Is your marketing department struggling to cope with its tasks? Or are there no funds to support such a department? In all these and other cases, it is worth contacting specialists. And ordering marketing services from Fractus. That is why we have specialists on staff, their knowledge, experience, and developments are at your service.
We will study the business and help you choose the marketing strategies, methods, and tools that are needed in your particular case, and on their basis we will create a marketing plan for the company. And you will be able to effectively grow and develop, bypassing competitors, and receive tangible profits.
Contact us! We will be glad to cooperate!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!