There is no use sending an email newsletter

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When a reader clicks a link in your email campaign, they can trigger another email that matches the topic they’re interested in at the time. This eliminates the guesswork and lets the behavior of your subscribers determine when it’s a good time to send a message. /tests and multivariate tests Send time isn’t the only factor that affects email open and click-through rates. Your email subject line, sender address, and email content may also be major factors. Luckily, you can test these and more to find out which one generates the most engagement.


/Testing is where you create versions of the same email e.g. with different subject lines and then send them to a sample of your audience. The version that generates the most opens or clicks will be declared the "winner" and asia mobile number list sent to the rest of your email list. Multivariate testing is similar to /testing, except it allows you to gain a deeper understanding of what content resonates with your audience by testing different combinations of variables. Since the release of privacy features in March, we recommend conducting/testing by click rate rather than open rate.


The Truth About Email Send Timing All in all, send timing is just one small detail in a broader email marketing strategy. Your audience will open and read your emails because of the content and value you provide them. at the optimal time if it doesn’t match other email marketing benchmarks. So if a deadline is coming up and you're not happy with the email, wait until it's ready. It’s better to provide a quality experience rather than sacrificing it for a specific date and time.