mprove Product Development
Posted: Sat Jul 12, 2025 6:30 am
Product teams can use sentiment analysis to make their products better. You can gain insights from unstructured data to uncover differences between your offering and the competition. Sentiment analysis also helps you recognize features that consumers desire.
Let’s assume a digital banking provider researches its direct competitors. And their clients praise their user-friendly mobile app or website UI/UX. Companies may rely on this data to invest in creating their phone number lead app and improving the website layout.
The same applies to detecting defects in the current product. As an illustration, suppose your sentiment analysis reveals complaints about the checkout process. You can quickly determine the reasons for poor reviews at the checkout and assign this case to the appropriate team to address the problem. TechSmith, a SaaS company, used Hotjar tools and survey sentiment analysis to collect client feedback and enhance its website and product.
Let’s assume a digital banking provider researches its direct competitors. And their clients praise their user-friendly mobile app or website UI/UX. Companies may rely on this data to invest in creating their phone number lead app and improving the website layout.
The same applies to detecting defects in the current product. As an illustration, suppose your sentiment analysis reveals complaints about the checkout process. You can quickly determine the reasons for poor reviews at the checkout and assign this case to the appropriate team to address the problem. TechSmith, a SaaS company, used Hotjar tools and survey sentiment analysis to collect client feedback and enhance its website and product.