Sort through your contact lists
Posted: Tue Dec 24, 2024 8:45 am
To achieve good deliverability, 2 aspects come into play:
Technical factors (identification protocols, erroneous emails, etc.)
Behavioral factors (inactive emails, low open rates, etc.)
But to understand this properly, let's get straight to the point with 6 tips to implement quickly and easily!
Yes… your database may be full of non-existent or inactive email addresses belgium b2b leads that will cause your deliverability rate to drop. Therefore, consider cleaning your CRM by permanently deleting incorrect or non-existent addresses . This will prevent hard bounces on your campaigns that have a disastrous effect on your deliverability. The same goes for inactive addresses that no longer open your emails. These cause your opening rate to drop and therefore your reputation with your email provider.
When sorting these email addresses, you will have 2 choices:
Permanently delete email addresses from your contact database.
Implement a re-engagement strategy to try to revive the interest of your contacts, at least those that generate errors.
And it is on the second option that our (wonderful) client " Slow Cosmétique " looked. Indeed, the brand noticed that some of its contacts were no longer opening their emails. It therefore decided to set up a retention scenario, with the recipient choosing a mini-survey to fill out, in order to identify whether they are still interested in the content sent. However, if they do not respond to this questionnaire, the brand will delete
Technical factors (identification protocols, erroneous emails, etc.)
Behavioral factors (inactive emails, low open rates, etc.)
But to understand this properly, let's get straight to the point with 6 tips to implement quickly and easily!
Yes… your database may be full of non-existent or inactive email addresses belgium b2b leads that will cause your deliverability rate to drop. Therefore, consider cleaning your CRM by permanently deleting incorrect or non-existent addresses . This will prevent hard bounces on your campaigns that have a disastrous effect on your deliverability. The same goes for inactive addresses that no longer open your emails. These cause your opening rate to drop and therefore your reputation with your email provider.
When sorting these email addresses, you will have 2 choices:
Permanently delete email addresses from your contact database.
Implement a re-engagement strategy to try to revive the interest of your contacts, at least those that generate errors.
And it is on the second option that our (wonderful) client " Slow Cosmétique " looked. Indeed, the brand noticed that some of its contacts were no longer opening their emails. It therefore decided to set up a retention scenario, with the recipient choosing a mini-survey to fill out, in order to identify whether they are still interested in the content sent. However, if they do not respond to this questionnaire, the brand will delete