The Power of an Offer
Posted: Sun Aug 10, 2025 9:07 am
An offer can be a powerful tool. It should feel special. A good offer is one they cannot get anywhere else. For example, "Text SUNDAY for a 20% discount just for you." This makes people feel like they are part of a special club. Also, an offer should have a clear end date. For instance, "This deal ends at midnight!" This creates a sense of urgency. People country wise email marketing list will act quickly because of this.
Mistakes to Avoid
Some mistakes are easy to make. One big one is not getting permission. If you send texts to people who did not sign up, they will be mad. This can also lead to legal problems. Also, do not send too many texts. People do not want to be spammed. A few texts a month is often enough. Furthermore, do not send confusing messages. People should know what you want them to do in a second.
Be Patient
A good campaign takes time to build. You will not get a thousand people on your list on day one. You have to work for it. Over time, you will get more and more people. It is also a good idea to test things. Send two different messages to two small groups. See which one does better. This is called A/B testing. This helps you to learn what works best.
Building a Long-Term Strategy
An SMS campaign should not be a one-time thing. You should have a long-term plan. Think about how texts can help your business for a whole year. You can send special messages during holidays. For example, a "Happy New Year" text with a small gift. You can also send a text on a customer's birthday. This is a nice and personal touch. People remember things like that.
Your Goal
What do you want to achieve with this? Do you want more sales? Do you want more people to visit your website? Your goal should be clear. It will help you to create the right messages. All of your texts should work toward this one goal. This makes your whole plan stronger and more effective. Therefore, think about this before you even start.
How to Handle Replies
Sometimes people will reply to your texts. You should have a plan for this. You can use an automatic reply system. For example, if they say "STOP," the system will remove them. This is very important. You can also have a person reply to them. If a person asks a question, a real person should answer it. This makes your brand feel human. This builds strong trust.
Mistakes to Avoid
Some mistakes are easy to make. One big one is not getting permission. If you send texts to people who did not sign up, they will be mad. This can also lead to legal problems. Also, do not send too many texts. People do not want to be spammed. A few texts a month is often enough. Furthermore, do not send confusing messages. People should know what you want them to do in a second.
Be Patient
A good campaign takes time to build. You will not get a thousand people on your list on day one. You have to work for it. Over time, you will get more and more people. It is also a good idea to test things. Send two different messages to two small groups. See which one does better. This is called A/B testing. This helps you to learn what works best.
Building a Long-Term Strategy
An SMS campaign should not be a one-time thing. You should have a long-term plan. Think about how texts can help your business for a whole year. You can send special messages during holidays. For example, a "Happy New Year" text with a small gift. You can also send a text on a customer's birthday. This is a nice and personal touch. People remember things like that.
Your Goal
What do you want to achieve with this? Do you want more sales? Do you want more people to visit your website? Your goal should be clear. It will help you to create the right messages. All of your texts should work toward this one goal. This makes your whole plan stronger and more effective. Therefore, think about this before you even start.
How to Handle Replies
Sometimes people will reply to your texts. You should have a plan for this. You can use an automatic reply system. For example, if they say "STOP," the system will remove them. This is very important. You can also have a person reply to them. If a person asks a question, a real person should answer it. This makes your brand feel human. This builds strong trust.