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And then you ask them your segmentation question:

Posted: Tue Dec 24, 2024 10:30 am
by Shakil1984
Another idea is to segment customers based on their interests by adding an extra step to your email opt-in form.

Here’s what it would look like: first you ask for visitors’ email addresses…

Email marketing is a great tool in your marketing arsenal along with paid ads and social media marketing


It takes so little effort for visitors to declare their interests that almost all of them (95%+) will answer your question!

You can also target customers by laos customer email list geographic location. This is especially useful if you have a brick-and-mortar store and want to encourage people in the local area to come visit.

No matter how you target your audience, the key is to ensure that your email marketing messages are always relevant to each individual. Because email is a relatively personal form of communication, email marketing campaigns tend to be an excellent way to build rapport and trust with customers.

As you’re crafting your email marketing strategy, let your marketing team’s creativity shine. By carefully segmenting your audience in industry-specific ways, you’ll be able to send highly personalized, engaging messages that your subscribers will love to receive.

3. Well-targeted email campaigns can improve sales
One of the best email marketing benefits? It’s an easy way to boost sales.

By building a database of customers and prospects, you can stay in touch with your target market and nurture leads through the sales pipeline, but you still need to encourage customers to actually check out.
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