How to recover abandoned carts for your BigCommerce store
Posted: Tue Dec 24, 2024 10:34 am
Your abandoned cart rate tells you how many people are leaving without making a purchase, even after finding a product that they love enough to add it to their cart.
Think about all the steps here: a potential customer has found your online store, added one or more items to their cart, and then decided not to take the final step of placing their order. It’s frustrating because this person has made it almost all the way through your sales funnel, but decided to leave at the last minute. This is also good news though, because it means that a small push (like a coupon code or even just a popup to remind customers to check out) can be enough to generate a sale.
There are many reasons that cart abandonment happens, from a poor user experience to problems with payment gateways.
The most common reason for new zealand consumer email list a BigCommerce cart to be left behind is unexpected costs at checkout (like shipping or transaction fees), leading to 48% of abandoned carts.
You should think of cart abandonment as a missed opportunity and put every effort into abandoned cart recovery. After all, the better your abandoned cart recovery strategy, the more sales and revenue your online store will generate.
In order to create a BigCommerce abandoned cart strategy, you’ll need to use a BigCommerce abandoned cart app. Luckily, you have lots of options in the BigCommerce App store, including OptiMonk (which is capable of implementing all of the abandoned cart saver tactics below).
1. Show a popup to stop cart abandonment
One of the most popular ways of combating cart abandonment is to use a popup to stop cart abandonment.
Think about all the steps here: a potential customer has found your online store, added one or more items to their cart, and then decided not to take the final step of placing their order. It’s frustrating because this person has made it almost all the way through your sales funnel, but decided to leave at the last minute. This is also good news though, because it means that a small push (like a coupon code or even just a popup to remind customers to check out) can be enough to generate a sale.
There are many reasons that cart abandonment happens, from a poor user experience to problems with payment gateways.
The most common reason for new zealand consumer email list a BigCommerce cart to be left behind is unexpected costs at checkout (like shipping or transaction fees), leading to 48% of abandoned carts.
You should think of cart abandonment as a missed opportunity and put every effort into abandoned cart recovery. After all, the better your abandoned cart recovery strategy, the more sales and revenue your online store will generate.
In order to create a BigCommerce abandoned cart strategy, you’ll need to use a BigCommerce abandoned cart app. Luckily, you have lots of options in the BigCommerce App store, including OptiMonk (which is capable of implementing all of the abandoned cart saver tactics below).
1. Show a popup to stop cart abandonment
One of the most popular ways of combating cart abandonment is to use a popup to stop cart abandonment.