Conversion Rate Optimization on Flora & Fauna
Posted: Tue Dec 24, 2024 10:35 am
Conversion Rate Optimization on Flora & Fauna
They have a social proof section on their homepage that points users towards Flora & Fauna’s multiple appearances on Down to Earth.
Watching celebrities like Zac Efron use and react to their products helps people get over their concerns about shopping with a company that’s new to them.
Another way Flora & Fauna helps customers navigate through their huge inventory is with their detailed faceted search options.
Users can filter their results oman consumer email list according to category, brand, and other facets, while suggestions automatically appear as the user types.
Moving on to their product pages, we can see many other CRO strategies.
Check out the attention-grabbing discount badges on the product image and the green checkmarks that explain the main value propositions for this product (“cruelty-free,” “vegan,” etc.).
Conversion Rate Optimization on Flora & Fauna
They also feature real customer reviews of each product. Remember, users can typically tell the difference between a real review and a bit of marketing cooked up by a content writer.
Even if the reviews aren’t all five stars, the fact that they’re real ensures that people take the benefits pointed out seriously.
They have a social proof section on their homepage that points users towards Flora & Fauna’s multiple appearances on Down to Earth.
Watching celebrities like Zac Efron use and react to their products helps people get over their concerns about shopping with a company that’s new to them.
Another way Flora & Fauna helps customers navigate through their huge inventory is with their detailed faceted search options.
Users can filter their results oman consumer email list according to category, brand, and other facets, while suggestions automatically appear as the user types.
Moving on to their product pages, we can see many other CRO strategies.
Check out the attention-grabbing discount badges on the product image and the green checkmarks that explain the main value propositions for this product (“cruelty-free,” “vegan,” etc.).
Conversion Rate Optimization on Flora & Fauna
They also feature real customer reviews of each product. Remember, users can typically tell the difference between a real review and a bit of marketing cooked up by a content writer.
Even if the reviews aren’t all five stars, the fact that they’re real ensures that people take the benefits pointed out seriously.