Benefits of web personalization
Posted: Tue Dec 24, 2024 10:36 am
Research shows that 74% of customers feel frustrated when browsing a non-personalized website. Not only will customers appreciate your efforts at personalizing their experience, you’ll also see concrete, quantifiable benefits, like:
1. Higher conversion rates
When you provide a tailored experience for your visitors using website personalization, they’ll be more eager to follow your conversion path. These higher conversion rates lead to more sales and more revenue.
Obvi, a DTC company that sells poland customer email list supplements, boosted their conversion rate during Black Friday by almost 25% with the help of website personalization.
Christopher Cloos, a high-end eyewear brand, increased their conversion rate by close to 40%. That’s how powerful website personalization is.
2. A better understanding of your customers
Website personalization involves using a variety of data points to better understand your customers. This information can help you come up with website personalization ideas, but it can also help you in several other ways (like in new product design).
3. Increased time on site
A personalized web experience makes your content more captivating for your online visitors. After all, it’s relevant content that they’re really interested in. This means that your customers will likely spend more time on your site.
4. More customer loyalty
1. Higher conversion rates
When you provide a tailored experience for your visitors using website personalization, they’ll be more eager to follow your conversion path. These higher conversion rates lead to more sales and more revenue.
Obvi, a DTC company that sells poland customer email list supplements, boosted their conversion rate during Black Friday by almost 25% with the help of website personalization.
Christopher Cloos, a high-end eyewear brand, increased their conversion rate by close to 40%. That’s how powerful website personalization is.
2. A better understanding of your customers
Website personalization involves using a variety of data points to better understand your customers. This information can help you come up with website personalization ideas, but it can also help you in several other ways (like in new product design).
3. Increased time on site
A personalized web experience makes your content more captivating for your online visitors. After all, it’s relevant content that they’re really interested in. This means that your customers will likely spend more time on your site.
4. More customer loyalty