The Secret Behind the Care/of Marketing Strategy: How They Became a 225 Million-Dollar Brand
Posted: Tue Dec 24, 2024 10:48 am
They market themselves as “the UK’s most-loved online florist” and they’re one of the fastest-growing online businesses in the category.
Launched in 2013, Bloom & Wild set their brand apart by creating a simple process for ordering flower arrangements. Co-founder Aron Gelbard said, “I’d tried to order flowers online many times, I’d struggled to do it on my mobile and there just wasn’t a brand that stood out.”
Based on this business model, Bloom and Wild became the UK’s 2nd fastest-growing startup in 2017. Continuing with their success, the company raised $102 million of investment capital in 2021.
Let’s explore the marketing strategy that Bloom and Wild used to fuel this growth!
Shortcuts
Customize content for each social media channel
Encourage referrals
Build loyalty with a subscription model
1. Care about your customers
Showing customers saudi arabia consumer email list that you really care about them (and not just your bottom line) has a big impact on the way your brand is perceived. And to show that you care, your actions have to back up your words.
Bloom and Wild showed that putting their customers first was their priority during an important time of the year for them: Mother’s Day.
Since seasonal campaigns are a major revenue driver for most online stores, you’d expect that Mother’s Day would be one of a florist’s most profitable days.
So, according to conventional wisdom, what should any florist do around Mother’s Day? Send dozens of marketing emails to remind their customers to place an order and offer lots of discounts!
Launched in 2013, Bloom & Wild set their brand apart by creating a simple process for ordering flower arrangements. Co-founder Aron Gelbard said, “I’d tried to order flowers online many times, I’d struggled to do it on my mobile and there just wasn’t a brand that stood out.”
Based on this business model, Bloom and Wild became the UK’s 2nd fastest-growing startup in 2017. Continuing with their success, the company raised $102 million of investment capital in 2021.
Let’s explore the marketing strategy that Bloom and Wild used to fuel this growth!
Shortcuts
Customize content for each social media channel
Encourage referrals
Build loyalty with a subscription model
1. Care about your customers
Showing customers saudi arabia consumer email list that you really care about them (and not just your bottom line) has a big impact on the way your brand is perceived. And to show that you care, your actions have to back up your words.
Bloom and Wild showed that putting their customers first was their priority during an important time of the year for them: Mother’s Day.
Since seasonal campaigns are a major revenue driver for most online stores, you’d expect that Mother’s Day would be one of a florist’s most profitable days.
So, according to conventional wisdom, what should any florist do around Mother’s Day? Send dozens of marketing emails to remind their customers to place an order and offer lots of discounts!