Now let’s discuss all of these steps in more detail!
Posted: Tue Dec 24, 2024 10:49 am
The three steps of a website personalization strategy
1. Audience discovery
The key to any website personalization strategy is knowing your audience. The more you know—i.e. the more data points you can collect and analyze—the more tailored your personalization efforts will be.
Creating persuasive personalized content starts with breaking your overall audience into different segments that share a relevant characteristic. That way, you can create messages to appeal to each group of web visitors.
There are a number of ways to discover website personalization opportunities by finding groups of both existing and potential customers who will respond to certain messages.
The first place to collect data is from your Google Analytics account.
You’ll want to look for singapore consumer email list visitor segments that have significantly lower conversion rates compared to other segments.
Perhaps your visitors who are arriving from Instagram are converting at a much lower rate than those arriving from Facebook.
Website personalization strategy step 1: Check your Google Analytics account
In this case, you can create personalized content to engage visitors from Instagram like in the example below:
These low-performing visitor groups could be segmented by traffic source, but they could also be segmented based on the country they’re from, the content they view, or landing pages they’ve visited, just to name a few.
1. Audience discovery
The key to any website personalization strategy is knowing your audience. The more you know—i.e. the more data points you can collect and analyze—the more tailored your personalization efforts will be.
Creating persuasive personalized content starts with breaking your overall audience into different segments that share a relevant characteristic. That way, you can create messages to appeal to each group of web visitors.
There are a number of ways to discover website personalization opportunities by finding groups of both existing and potential customers who will respond to certain messages.
The first place to collect data is from your Google Analytics account.
You’ll want to look for singapore consumer email list visitor segments that have significantly lower conversion rates compared to other segments.
Perhaps your visitors who are arriving from Instagram are converting at a much lower rate than those arriving from Facebook.
Website personalization strategy step 1: Check your Google Analytics account
In this case, you can create personalized content to engage visitors from Instagram like in the example below:
These low-performing visitor groups could be segmented by traffic source, but they could also be segmented based on the country they’re from, the content they view, or landing pages they’ve visited, just to name a few.