LeadsCon March 2023: A Look Back at Key Ideas
Posted: Sun Aug 17, 2025 8:34 am
LeadsCon is a very big conference. It happens every year in Las Vegas. Marketers and business owners go there. They go to learn about lead generation. Lead generation is how you find new customers. The March 2023 event was very important. It came after a lot of changes in the world. Businesses wanted new ideas. They needed new ways to find customers. LeadsCon March 2023 gave them those ideas. It was a place to learn about new tools. It was also a place to meet other experts. This article will look back at that important event. We will talk about the main things people learned. We will also talk about what the future holds.
What Happened at LeadsCon 2023
Thousands of people attended the event. There were many different talks and workshops. The speakers were experts in marketing. They shared their best advice. A lot of the talks were about new technology. They were also about new ways to talk to customers. People learned a lot about getting better results. They also learned about saving money. Consequently, the event was very focused on efficiency. Businesses wanted to get the most they could from their budget. They needed smart and new ways to find leads. LeadsCon March 2023 helped them with these problems.
Furthermore, the event showed how much marketing is changing. Old ways of doing things are not working as well. Marketers must learn new skills. They must use new tools. The conference gave them a chance to do just that. It was a learning place for everyone.
Big Trends from the Conference
One of the biggest topics was Artificial Intelligence (AI). Marketers learned how AI can help them. AI can help find the right people to talk to. It can also help write emails. It can even help create ads. In addition, AI can make marketing much faster. It can also make it more personal. Businesses learned that they must use AI to stay competitive. It is a very powerful new tool. It is changing how everyone does marketing.
Another big topic was first-party data. This is information you collect from your own customers. It is information that you own. It is more reliable than other data. Because of new privacy rules, first-party data is more important. Marketers must find new ways to collect it. They must also learn how to use it. Consequently, many talks were about how to get this valuable data from your own website visitors.
The Power of Content Marketing
Content marketing was also a very big topic. This is when you brazil whatsapp lead create helpful content. For example, you can write articles. You can make videos. This content helps people find you. They get answers to their questions. You are helping them for free. In return, they get to know you. They start to trust you. Then they become a lead. Therefore, content marketing is not just about selling. It is about building a relationship.
Moreover, the conference showed that content must be very good. It must be very useful. The content must solve a real problem for people. If your content is good, people will find you. They will share your content. This helps you get more leads. It is a very natural way to find new customers.
The Focus on Quality, Not Just Quantity
In the past, marketers sometimes focused on getting a lot of leads. They wanted to get a huge list. However, they learned a lesson. A huge list of bad leads is not useful. You will waste your time on them. A small list of good leads is much better. These are people who are a good fit for your business. They are more likely to buy from you.
Furthermore, a good lead is also more likely to be a happy customer. A happy customer can tell their friends about you. They can bring you even more good leads later. Consequently, the focus at LeadsCon March 2023 was on quality. It was about finding the right people. It was about getting the right fit. This is a very smart way to do marketing.
Social Media and Its New Rules
Social media marketing is always changing. LeadsCon March 2023 had many talks about this. One big topic was short videos. Short videos are a great way to get people's attention. They are very popular. Marketers learned how to make good videos. They learned how to use them to get leads. In addition, they learned how to use new social media tools. They learned how to talk to followers.
Moreover, the conference showed that social media must be personal. People want to feel like you are talking to them. They want to connect with you. So, marketers learned to be more friendly. They learned to be more real. This helps them build trust.
Key Ideas for Future Marketing
Looking ahead, marketers learned to focus on a few key things. They learned about being transparent. They learned about being honest. People want to buy from businesses they trust. Businesses must also be very helpful. They must provide value at every step. This helps them stand out from the crowd.
Furthermore, the future of marketing is about the customer. It is not just about the business. You must understand what the customer needs. You must understand their problems. Then you can offer them the best solution. LeadsCon March 2023 was all about this. It was about putting the customer first.
Using Data to Be Smarter
Data helps you understand your customers. LeadsCon taught marketers how to use data. Data can tell you what people like. It can tell you what they don't like. It can tell you where they are from. You can use this information to be smarter. You can send the right message to the right person.
Moreover, data helps you personalize your marketing. You can send a special email to a person. The email can be about something they looked at on your website. This makes them feel like you are talking just to them. It is a great way to get them interested.
What Happened at LeadsCon 2023
Thousands of people attended the event. There were many different talks and workshops. The speakers were experts in marketing. They shared their best advice. A lot of the talks were about new technology. They were also about new ways to talk to customers. People learned a lot about getting better results. They also learned about saving money. Consequently, the event was very focused on efficiency. Businesses wanted to get the most they could from their budget. They needed smart and new ways to find leads. LeadsCon March 2023 helped them with these problems.
Furthermore, the event showed how much marketing is changing. Old ways of doing things are not working as well. Marketers must learn new skills. They must use new tools. The conference gave them a chance to do just that. It was a learning place for everyone.
Big Trends from the Conference
One of the biggest topics was Artificial Intelligence (AI). Marketers learned how AI can help them. AI can help find the right people to talk to. It can also help write emails. It can even help create ads. In addition, AI can make marketing much faster. It can also make it more personal. Businesses learned that they must use AI to stay competitive. It is a very powerful new tool. It is changing how everyone does marketing.
Another big topic was first-party data. This is information you collect from your own customers. It is information that you own. It is more reliable than other data. Because of new privacy rules, first-party data is more important. Marketers must find new ways to collect it. They must also learn how to use it. Consequently, many talks were about how to get this valuable data from your own website visitors.
The Power of Content Marketing
Content marketing was also a very big topic. This is when you brazil whatsapp lead create helpful content. For example, you can write articles. You can make videos. This content helps people find you. They get answers to their questions. You are helping them for free. In return, they get to know you. They start to trust you. Then they become a lead. Therefore, content marketing is not just about selling. It is about building a relationship.
Moreover, the conference showed that content must be very good. It must be very useful. The content must solve a real problem for people. If your content is good, people will find you. They will share your content. This helps you get more leads. It is a very natural way to find new customers.
The Focus on Quality, Not Just Quantity
In the past, marketers sometimes focused on getting a lot of leads. They wanted to get a huge list. However, they learned a lesson. A huge list of bad leads is not useful. You will waste your time on them. A small list of good leads is much better. These are people who are a good fit for your business. They are more likely to buy from you.
Furthermore, a good lead is also more likely to be a happy customer. A happy customer can tell their friends about you. They can bring you even more good leads later. Consequently, the focus at LeadsCon March 2023 was on quality. It was about finding the right people. It was about getting the right fit. This is a very smart way to do marketing.
Social Media and Its New Rules
Social media marketing is always changing. LeadsCon March 2023 had many talks about this. One big topic was short videos. Short videos are a great way to get people's attention. They are very popular. Marketers learned how to make good videos. They learned how to use them to get leads. In addition, they learned how to use new social media tools. They learned how to talk to followers.
Moreover, the conference showed that social media must be personal. People want to feel like you are talking to them. They want to connect with you. So, marketers learned to be more friendly. They learned to be more real. This helps them build trust.
Key Ideas for Future Marketing
Looking ahead, marketers learned to focus on a few key things. They learned about being transparent. They learned about being honest. People want to buy from businesses they trust. Businesses must also be very helpful. They must provide value at every step. This helps them stand out from the crowd.
Furthermore, the future of marketing is about the customer. It is not just about the business. You must understand what the customer needs. You must understand their problems. Then you can offer them the best solution. LeadsCon March 2023 was all about this. It was about putting the customer first.
Using Data to Be Smarter
Data helps you understand your customers. LeadsCon taught marketers how to use data. Data can tell you what people like. It can tell you what they don't like. It can tell you where they are from. You can use this information to be smarter. You can send the right message to the right person.
Moreover, data helps you personalize your marketing. You can send a special email to a person. The email can be about something they looked at on your website. This makes them feel like you are talking just to them. It is a great way to get them interested.