Summer is synonymous with a slightly quieter period for e-commerce. Take advantage of this time to animate your community of fans and your site. Your visitors will have a little more time to have fun and participate in your games. It is therefore interesting to set up permanent campaigns during the summer.
The summer quiz : in the form of a knowledge test, ask questions related to your business to promote your products or your store in a more fun way than a simple newsletter, for example. An operation that will keep your customers and prospects busy, reactivated and excited during this slightly quieter period.
Highlighting the ESTHEDERM solar range
An essential marketing highlight
It's simple, more than 6 out of 10 French people (62%) make purchases every year on Black Friday according to BVA-Orange.
black friday marketing
And I'm not even talking about Cyber Monday. However, when we colombia b2b leads see the enthusiasm of French consumers for the French Days, we can tell that the trend is definitely not going to stop any time soon.
And beyond Black Friday, 8 out of 10 French people prepare their Christmas gift purchases online. That's a lot of potential prospects for your e-commerce site for the end of the year!
I guess you've sharpened your best prices, optimized your store, warmed up your social networks... Impeccable!
Postcard hunt : offer your audience a postcard hunt that you have hidden on your site! This fun operation allows you to reactivate your customers during their vacations. The mechanics of this operation are relatively simple, you just have to hide 3 pieces of a card on the pages of your site. When your visitors have found them, they will be able to participate in your draw. Nothing better to engage your audience and generate traffic on the pages of your site!