Using social selling and social networks
Posted: Sat Dec 21, 2024 4:59 am
To improve your sales prospecting, it is essential to build your online influence also on social networks. It is one of the acquisition levers , but not the only one.
That being said, for the record, just yesterday I was america cell phone number list approached by phone by a salesperson who doesn't have a Linkedin profile. In 2024!
Social selling is a process of research, mutual assistance and interaction with your potential prospects. It is time-consuming (like traditional prospecting) but essential to find new customers .
This doesn't happen by itself, and you won't get appointments overnight. You have to sow before you reap, and be interesting before you're interested. If this prospecting tactic appeals to you, I'll share my good habits and best practices on Linkedin here .
improve-commercial-prospecting-social-selling-meeting
Recommendations
Polish up your social media profiles
Adopt a real approach on Linkedin
Train your salespeople on the challenges of social selling
Automate what can be automated, making sure to personalize your messages
Be consistent and provide value to your audience
Use recommendations and use cases from other customers
Getting a recommendation remains the most effective pre-sales method . Recommendation (or word of mouth) remains the best way to generate B2B (and also B2C) appointments for your salespeople.
In fact, the length of your sales cycle will melt like ice on the port of Sainte-Marie, because your client, as ambassador and promoter, has already done a large part of the job.
Recommendations
So ask your customers if they can recommend you to their friends, their online and offline networks (APM clubs, Medef, CPME, etc.)
Invite them to leave you a comment on Facebook, Google My Business or Linkedin to improve your visibility on the web and thus boost your e-reputation and your notoriety.
Organize a webinar or video capture with them, an interview for example.
That being said, for the record, just yesterday I was america cell phone number list approached by phone by a salesperson who doesn't have a Linkedin profile. In 2024!
Social selling is a process of research, mutual assistance and interaction with your potential prospects. It is time-consuming (like traditional prospecting) but essential to find new customers .
This doesn't happen by itself, and you won't get appointments overnight. You have to sow before you reap, and be interesting before you're interested. If this prospecting tactic appeals to you, I'll share my good habits and best practices on Linkedin here .
improve-commercial-prospecting-social-selling-meeting
Recommendations
Polish up your social media profiles
Adopt a real approach on Linkedin
Train your salespeople on the challenges of social selling
Automate what can be automated, making sure to personalize your messages
Be consistent and provide value to your audience
Use recommendations and use cases from other customers
Getting a recommendation remains the most effective pre-sales method . Recommendation (or word of mouth) remains the best way to generate B2B (and also B2C) appointments for your salespeople.
In fact, the length of your sales cycle will melt like ice on the port of Sainte-Marie, because your client, as ambassador and promoter, has already done a large part of the job.
Recommendations
So ask your customers if they can recommend you to their friends, their online and offline networks (APM clubs, Medef, CPME, etc.)
Invite them to leave you a comment on Facebook, Google My Business or Linkedin to improve your visibility on the web and thus boost your e-reputation and your notoriety.
Organize a webinar or video capture with them, an interview for example.