Cohort Analysis: A Dynamic Approach
Posted: Thu Dec 26, 2024 7:12 am
Cohort analysis is nothing more than a way of grouping data to see how it behaves over time. In this case, we are grouping deals by their creation date. This allows you to see how deals move through the funnel and gives you a clear idea of which ones are the most recent and therefore the most actionable.
To implement this, you just need to manage Pivot Tables in Excel or Google Sheets. You can use the “creation date” dimension with “Weekly” format to group the different deals. This gives you a clear view of how the deals are moving over time and allows you to quickly identify which ones are the most recent.
The columns in your Pivot Table will be the different stages of progress in your funnel. This allows you to see how many deals are in each stage and gives you a clear idea of how they are moving through the funnel. It's a simple but effective way to manage your leads and make sure you're focusing your efforts on the most actionable deals.
The Importance of Recency
Recency is a key variable in this new approach. By grouping deals by their creation date, you can quickly identify which deals are the most recent and therefore the most actionable. This allows you to focus your efforts on the deals that are most likely to close soon.
Recency also allows you to quickly audit the speed at which your sales paraguay mobile phone numbers database team is moving. If a deal has spent several days or weeks in the same status, it’s the perfect time to ask the question “what’s going on here?” or rather, “how can I help you with these deals that aren’t moving?”
Not only does this approach help you prioritize your efforts, but it also gives you a clear view of how your sales team is performing. It’s an effective way to ensure you’re maximizing your resources and focusing your efforts on the most promising deals.
Implementation at SquadS Ventures
At SquadS Ventures, we have already implemented this approach at Boris Returns using a combination of NetHunt CRM, Google App Script, Google Sheets, and Looker. This mix of tools allows us to have a clear and dynamic view of how our deals are moving through the funnel.
Additionally, we have aligned our team to ensure that everyone is focused on the latest and most actionable deals. This has allowed us to improve our efficiency and ensure that we are maximizing our resources.
We have also implemented this view across all SquadS Ventures projects, where we analyze the activation of our BBCCs and the impact of our digital conversions. This approach has allowed us to have a clear and dynamic view of how our deals are moving through the funnel and ensure that we are maximizing our resources.
To implement this, you just need to manage Pivot Tables in Excel or Google Sheets. You can use the “creation date” dimension with “Weekly” format to group the different deals. This gives you a clear view of how the deals are moving over time and allows you to quickly identify which ones are the most recent.
The columns in your Pivot Table will be the different stages of progress in your funnel. This allows you to see how many deals are in each stage and gives you a clear idea of how they are moving through the funnel. It's a simple but effective way to manage your leads and make sure you're focusing your efforts on the most actionable deals.
The Importance of Recency
Recency is a key variable in this new approach. By grouping deals by their creation date, you can quickly identify which deals are the most recent and therefore the most actionable. This allows you to focus your efforts on the deals that are most likely to close soon.
Recency also allows you to quickly audit the speed at which your sales paraguay mobile phone numbers database team is moving. If a deal has spent several days or weeks in the same status, it’s the perfect time to ask the question “what’s going on here?” or rather, “how can I help you with these deals that aren’t moving?”
Not only does this approach help you prioritize your efforts, but it also gives you a clear view of how your sales team is performing. It’s an effective way to ensure you’re maximizing your resources and focusing your efforts on the most promising deals.
Implementation at SquadS Ventures
At SquadS Ventures, we have already implemented this approach at Boris Returns using a combination of NetHunt CRM, Google App Script, Google Sheets, and Looker. This mix of tools allows us to have a clear and dynamic view of how our deals are moving through the funnel.
Additionally, we have aligned our team to ensure that everyone is focused on the latest and most actionable deals. This has allowed us to improve our efficiency and ensure that we are maximizing our resources.
We have also implemented this view across all SquadS Ventures projects, where we analyze the activation of our BBCCs and the impact of our digital conversions. This approach has allowed us to have a clear and dynamic view of how our deals are moving through the funnel and ensure that we are maximizing our resources.