It is an open source software
This software contains a wide variety of options, many of which come via plug-in installed according to the needs of the webmaster. But, above all, it stands out for its versatility, fast loading and the autonomy of the client in managing their own website.
WordPress is an open source software, a great advantage in these times of skype database decentralization. This feature may be the reason for its wide adoption and leadership in the industry; thanks to it, any company, programmer or user can access the source code and modify it to introduce improvements.
Improvements can be the result of market research, or the detection of errors. In any case, the vast community it has around the world is responsible for updating it frequently and, therefore, preventing it from becoming obsolete.
In fact, you don’t even need to be a professional web developer or have deep knowledge of HTML programming to make small changes. On the contrary, its interface is so intuitive that even a beginner can jump in and do simple functions like: editing posts, uploading and editing images, embedding videos, and installing plugins as needed. It could be compared to the classic Microsoft Word editor.
Allows you to optimize content with SEO for its positioning
This is one of the main advantages that WordPress offers when it comes to Web Design in Barcelona and the world in general. This platform allows you to install plugins from SEO Positioning through which to include keywords, titles, images and much more so that they are more visible in Google.
Among them, one of the most common is Yoast SEO, which offers a wide variety of options. This allows you not only to include all the mentioned aspects, but also to evaluate the readability of the text and the points to improve.
In this sense, a designer who wants to make his services known could publish content with "Barcelona web design" and appear in the search results when someone places these keywords in the search engine.
But in WordPress there are also thousands of other plugins, both free and paid, with which to optimize content and improve positioning. That is why it is one of the favorites on the Internet.