What is IoT (Internet of Things)
Posted: Mon Dec 30, 2024 7:17 am
IoT is an abbreviation to describe the large phone number data family of connected objects whose market is currently experiencing significant growth. Connected objects have an increasingly important presence in our daily lives. Whether for personal or professional reasons, the market for connected objects has been booming since 2012. In 2017, the market for connected objects was worth 230 million euros in France and 3.782 billion worldwide.
IoT also makes it possible to generate value for companies, particularly via data from these objects. This is a real gold mine for companies that have taken the initiative to connect their objects. Indeed, the data generated by IoT contributes to the development of Big Data. Big Data means data management and therefore important issues for companies to personalize their offers.
From a marketing point of view, IoT impacts the strategic decisions of companies but also individuals. This makes it possible to propose more targeted offers, to anticipate possible technical problems or to manage product supply.
So, let's see together what the Internet of Things is and how its market is made up?
IoT also makes it possible to generate value for companies, particularly via data from these objects. This is a real gold mine for companies that have taken the initiative to connect their objects. Indeed, the data generated by IoT contributes to the development of Big Data. Big Data means data management and therefore important issues for companies to personalize their offers.
From a marketing point of view, IoT impacts the strategic decisions of companies but also individuals. This makes it possible to propose more targeted offers, to anticipate possible technical problems or to manage product supply.
So, let's see together what the Internet of Things is and how its market is made up?