A/B Tests: What They Are

[fomayof928@mowline]

You don't have to look for answers, but ask the right questions. Do corporate storytelling and enjoy its magic!12 Is your landing page struggling to convert? Is your Facebook campaign getting little engagement? Does your newsletter have a low open rate? If you find yourself in this situation, stop here: the solution exists and it is called AB Test marketing . In this article you will discover what A/B Testing is in marketing, why to use it and how to plan it effectively.


A/B Tests: What They Are and When to Use Them in Marketing AB Testing in Marketing: An Arrow to Your Bow In marketing, A/B testing is an optimization tool because it allows you to test two uk phone number list different versions of the same campaign: version A, the original one , and version B, the modified one . The goal of A/B testing is to understand which version performs best . In other words, with A/B testing you can try different marketing approaches and see which one produces better results.


Not only that: based on your needs, you can decide to test multiple variants. In this case, we talk about Multivariate Testing . A/B Tests: What They Are and When to Use Them in Marketing Why A/B Test in Marketing A/B testing is a strategy aimed at improvement and goes very well with the main digital tools: Facebook Ads, Google Ads, Email Marketing , Landing Page…. You can decide to use it in case your strategy is struggling to take off.