How to Increase Conversion Rates in E-Commerce By Fabio
Posted: Thu Jan 02, 2025 10:21 am
Strategies to Increase E-Commerce Conversion Rates Let’s learn together how to increase your e-commerce conversion rates, which is actually a percentage increase in sales.
In this article, we will understand together what is the conversion rate of a website and how to increase it. In other words, we will understand how to increase the percentage of people who buy from your online store.
Notice that I didn’t say how to increase the number of people entering, but how to increase the number of people who already appear on your website and buy, so that if one out of every thousand people bought yesterday, today it will be at least one percent!
What is the conversion rate for e-commerce?
Conversion rate is the ratio between people who come into your e-commerce business and those who buy something.
The formula is simple: Number of purchases / Number of website visits x 100 So we will have a percentage figure representing the conversion rate.
So if we have 200 visits to the site and 1 person buys, we will have: That’s a conversion rate of 0.5.
In the formulas we have seen, the conversion rate does not take into account how much product one or another customer purchased.
Regardless, it takes into account how many orders have been placed.
Conversion rate from marketing activities This is an canada whatsapp number data important number that indicates the results of all the marketing activities executed.
If the website has discounts, the website graphics are clear and the text is accurate
If the product data sheet is well done, the classification is well done, and the advertising is well done, the conversion rate will undoubtedly be higher than otherwise. How can we improve the conversion rate? Let's continue to look at it in several places.
Increase e-commerce category pricing policy Use effective product tables to increase conversion rate Insert chat on the website Social proof: reviews Clear shipping policy Shipping costs General reliability of sellers Accurate research of buyers Conclusion of advertising campaigns
Increased e-commerce variety You know when you go into a small clothing store, you look at the clothes, you can’t find anything, you’re greeted by the saleswoman and walk away without buying anything?
Well, this is exactly what happens in e-commerce where goods are scarce. You know when you go to a department store that has hundreds of thousands of products and a huge warehouse?
In this article, we will understand together what is the conversion rate of a website and how to increase it. In other words, we will understand how to increase the percentage of people who buy from your online store.
Notice that I didn’t say how to increase the number of people entering, but how to increase the number of people who already appear on your website and buy, so that if one out of every thousand people bought yesterday, today it will be at least one percent!
What is the conversion rate for e-commerce?
Conversion rate is the ratio between people who come into your e-commerce business and those who buy something.
The formula is simple: Number of purchases / Number of website visits x 100 So we will have a percentage figure representing the conversion rate.
So if we have 200 visits to the site and 1 person buys, we will have: That’s a conversion rate of 0.5.
In the formulas we have seen, the conversion rate does not take into account how much product one or another customer purchased.
Regardless, it takes into account how many orders have been placed.
Conversion rate from marketing activities This is an canada whatsapp number data important number that indicates the results of all the marketing activities executed.
If the website has discounts, the website graphics are clear and the text is accurate
If the product data sheet is well done, the classification is well done, and the advertising is well done, the conversion rate will undoubtedly be higher than otherwise. How can we improve the conversion rate? Let's continue to look at it in several places.
Increase e-commerce category pricing policy Use effective product tables to increase conversion rate Insert chat on the website Social proof: reviews Clear shipping policy Shipping costs General reliability of sellers Accurate research of buyers Conclusion of advertising campaigns
Increased e-commerce variety You know when you go into a small clothing store, you look at the clothes, you can’t find anything, you’re greeted by the saleswoman and walk away without buying anything?
Well, this is exactly what happens in e-commerce where goods are scarce. You know when you go to a department store that has hundreds of thousands of products and a huge warehouse?